This post is all about finding great SEO opportunities. That’s why today we’re writing about the benefits of long-tail Key Words for SEO.
If you’re after heaps of high-converting traffic for your website? Or you’re looking for ways to increase revenue for your business? Look no further than long-tail SEO.
A quick overview
Typically, it’s easier to rank for and get traffic from long‐tail Key Words. There is, of course, a demand curve in the SEO world. To make this Kiwi friendly we’ll be using “Rugby” as our example topic today.
Popular Key Words like “rugby finals” will have high search volumes. But Wikipedia, Sports News sites and more will dominate the rankings. The phrase “rugby boots New Zealand” might have a smaller volume of searchers, but it’s still pretty high. Yet, “Crusaders rugby union box ticket prices” is very specific and there may only have a few dozen searches per month.
There are also ultra long-tail Key Words like “second-hand Crusaders custom signed rugby jersey”. This phrase may only get a few hits per year, but could still be very beneficial.
The two philosophies:
Firstly, it’s crucial to know that long tail SEO Key Words are divided into two groups. You’ll use one or the other depending on your business and SEO goals.
Depending on your website you’ll either subscribe to the niche and specific long tail SEO philosophy or the large-scale “blast” long tail philosophy.
Type 1: Niche and Specific Long Tail SEO
For many businesses these long tail Key Words – “second hand Crusaders custom signed rugby jersey” can actually be quite valuable. These Key Words are worth going after even though they may have a small volume of keyword searches.
Conversion likely terms. We know we are going to convert these searches into buyers.
Very low competition, because not a lot of people know about these Key Words, there aren’t a lot of sites targeting them already.
You can rank with no external links, internal links only.
What types of terms should these be…?
- Firstly, they will need to be extremely specific. Like our example “second hand Crusaders custom signed rugby jersey”.
- Conversion-likely, meaning that if we get these searches they are most likely going to convert into buyers/subscribers etc.
- Very low-competition Key Words, obviously that’s the point. You’re unlikely to reap the benefits from long tail SEO if a lot of other websites are targeting your terms too.
- Ideally, these Key Words or phrases should be long-tail. Meaning Google and other search engines aren’t able to pick them up using Adwords or other tools. That is how low you want the volume of searches for your chosen terms to be.
You don’t need to be targeting all the long-tail Key Words you can think of. We’d suggest between the tens and hundreds depending on the size of your site.
Other tips & tricks
You will gain the most by making sure you’ve built specifically optimised web pages for each of those long-tail keyword terms. Remember, your goal is always to convert. Optimised pages will make sure those searches turn into buyers/subscribers. Or whatever business goal you’re trying to achieve.
Another few tips for finding long-tail Key Words in your niche:
- Think about how your customers might be searching for the products or services you offer. Ask yourself “What language would they use?”, “How would they phrase things?”
- Get online and check out some industry forums or social media sites. What questions are your potential customers asking?
- Google Autocomplete. Not only useful for the sometimes funny Wired Google Autocomplete interviews… but also a very effective tool for finding long-tail Key Words.