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Why do you need a Website for your Business?

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Is it really important to have a website if you are a business owner, retailer or service provider? 

  • Having a website means customers can always find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need from the comfort of their own home, with no added pressure to buy. A website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages – whether your business is small, large, or in-between, well-established, or brand-new.
  • A website provides a quick and easy way of communicating information between buyers and sellers. You can list your opening hours, contact information, show images of your location or products and use contact forms to facilitate enquiries from potential customers, or feedback from existing ones. You can even upload promotional videos to engage your customers and sell your business in an effective and cost-efficient way.
  • In today’s modern world, there is an expectation for any reputable company to have some kind of online presence. Potential customers can be distrusting of any business that doesn’t have a telephone number or physical address, and the same can be said for not having a website and email address. These are useful tools to share crucial information about your business and answer all the questions customers may have. Also, having a good quality, easy-to-use website enhances the customers’ experience.
  • In the past when a business shuts their doors at 5.30 pm; that’s the day done, however with a website your business is active 24/7 as you don’t close the doors of your website. People will look at your website instead of going to your shop because it is more accessible. From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can buy your products, or research your services without having to wait until your physical store is open. This makes customers feel comfortable using your services, as they will assume they can expect the same positive experience in all areas of your business.
A digital marketing study done in 2018 showed 84% of consumers believe a business with a website is more credible than being listed in an online directory, or only using social media.
Understanding your audience and how your product or service could provide a benefit to their lives continues to strengthen the relationship. Using your website to earn and retain a customer is the ultimate goal and the result of successfully relating to and serving the customer.
There are 3.5 billion people online every day, accounting for nearly half of the world’s population. They are either looking for information, sharing on social media or using e-commerce websites. You can imagine what you could lose if you don’t have an online presence. Gone are the days when people used to pull out the bulky Yellow Pages to find your business.

First impressions of your Home Page 

The homepage of your website is one of the most visited and important pages. The goal of your website is to guide visitors along a path that leads to them making the actions you want them to make. For example, requesting a quote, making a purchase or signing up for an event. Making a good first impression is paramount because the stakes are high.

Meet the expectations of your visitors when they land on your homepage and they will stay; failure to do so and they will leave along with the potential for them to become a paying customer. The quality of your website design is what captivates the attention of your visitors. The content on your website is what gets visitors to take action.

5 common mistakes when building a new Website

  • Unclear or Non-Existent Calls-to-Action: It is critical that a website communicates to the reader what to do next after “landing” on a web page. Prominent calls-to-action buttons will encourage visitors to take action whether it’s clicking through to another page or post, or requesting a consultation/estimate. Whatever the next step is, these calls-to-action should appear on each page in prominent locations.
  • Using a Non-Responsive Website Design: Did you know that more than 50% of website traffic comes from mobile searches? A non-responsive website is hard to see on a small screen so many readers will hit the back button to look for another resource. A mobile responsive design ensures your website is easy to use on mobile devices and won’t be punished by Google in mobile search results.
  • Outdated Information: When was the last time you updated the information on your website? Think about your website as a digital storefront. Make sure the information is fresh and relevant to your target audience. Content should always be current.
  • Complicated Navigation: If website visitors get stuck because they can’t figure out where to go next, they will leave the site. Poor navigation could drive people to move to your competitors’ websites. User experience is critical to make it easy for customers to navigate your website.
  • Difficulty Finding Contact Information: How hard is it to locate your contact information? These details should be easily accessible in the header of every page. Also, include a clear, visible link to the “Contact” page to make it simple for customers to reach your team.

Simple and easy

Simplicity helped WordPress overcome competitors like Drupal or Joomla to become the favourite choice of web developers everywhere. Adding new pages, images or utilising the built-in blog feature is a breeze and can be done quickly.

Search Engine Optimization (SEO)

The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. Also, each page, post and image can have its own meta tag Key Words, description and title to be optimized for specific Key Words, allowing for very precise SEO.

Easy content management

Managing content has never been easier – you can simplify things even more by assigning editors, authors, administrators and limiting their freedom. If you can edit a Word document, you can edit the content on your WordPress website.


This CMS is your best choice if you want your website to adjust to the device it is accessed from and provide your visitors with an unforgettable experience, whether from smartphone, tablet or desktop computer.


400 million people view 24 billion pages hosted by WordPress every month

The WordPress plugin directory includes hundreds of plugins – small pieces of code designed to perform specific tasks – that allow users to add features such as shopping carts, galleries, contact forms and more to any compatible WordPress site.

WordPress has been around since 2003 and is used by 38% of all websites worldwide

  • The Design of Your Website is 100% Customizable. WordPress acts as the engine for your website. The look and feel of the site can be 100% customized so your brand can shine through on your site and provide a unique experience to your visitors.
  • Regular updates mean that the CMS stays relevant, problems are resolved, while new useful and exciting features are added regularly. Similar to your phone, WordPress stays up to date with the latest technology, trends and user needs.

How does Google Adwords work?

By Services
Lets starts with

What are Google AdWords?

  • Google AdWords is a pay per click (PPC) advertising platform which is an extremely effective way of driving relevant, qualified traffic to your website when people are searching for the types of products or services your business offers.
  • If you are running a promotion or you just need a quick injection of sales, then a Google AdWords campaign is the fastest way to get your website listed on the first page of Google for the Key Words of your choice.
  • PPC/Google AdWords is a bidding system where we bid to have your ads shown to the relevant audience.
  • Each time your ad is clicked on, Google charges a fee per click. Clicks range from $1 – $10 per click, depending on your industry and location.

How do Google AdWords work?

  • We create a list of Key Words that are relevant to the products and services you want to promote and sell.
  • We then confirm the Google click budget and the locations you want to target.
  • When the Key Words are typed into Google, your website appears up in the paid ad section on page 1.
  • Once your Google budget is used up for the day, your ad is taken down and will reappear the next morning.
  • As we optimise your campaign, the cost per click becomes cheaper which means you receive more website traffic for the same cost.
  • Key Word examples for a builder in Nelson: ‘New Homes Nelson’, ‘New Builds Nelson’, ‘Builder Nelson’, ‘Commercial Builder Nelson’.

We highly recommend having a SEO strategy in place while your Google AdWords are running

The Gym Analogy on the difference between Google AdWords and SEO

Google AdWords is like steroids – quick, fast and powerful with short term benefits but if you train hard and eat well, you will produce long term results – the same goes with SEO. To be organically listed on page 1 of Google, it takes time and patience with consistent work being done behind the scenes.

Google Display Banner Ads

Google Display Banner Ads are paid advertisements that appear on website pages in the form of graphics. Google Display Banner Ads are different from a Google AdWords listing, which only appears on the search engines’ results page. Google AdWords appear only when a person is searching and Google Display Ads appear when a person is viewing a website.

Your Banner Ad will appear on thousands of different websites and apps that are part of the Google Display Network every month. We can create specific parameters for your Display Ads: which sites they appear on, which geographic area they appear in and which demographic or niche market they appear to. For example, a car dealership can target people of driving age who live in their postcode and are visiting auto-related websites. The benefit of targeting your Display Ads is that you can maximize your spend.

Paid Ads
Organic results through SEO

Search Engine Optimisation

By Services

The Sky Media SEO team have over 25 years of combined experience working in this fast-growing industry.

Since December 2017, Sky Media have listed over 550 Key Words onto Google’s first page, with 85% of the Key Words reaching page 1 within the first 6 months.

What Is SEO?

Search Engine Optimization  is the process of ensuring a website can be found in search engines when users search for specific words and phrases.

The simplest explanation is that it’s the best way to improve your online visibility and reach consumers as they’re searching for information. The main goal of SEO is to get your website listed in the ‘free’, ‘natural’, ‘organic’ section on page 1 of Google for Key Words relative to your products and services.

SEO ensures that your product or service is easily found by a search engine so when a customer is looking for what you’ve got to offer, then your website appears in front of them on page 1. Being listed on page 1 means your website traffic will increase and this leads to more sales enquiries.

Why SEO?

Just think about how you normally find the information you need during your everyday life.

What would you do if you needed to replace your TV and weren’t sure which model to buy?

– Where would you look if you were on holiday and needed to find a restaurant for dinner?

– How would you go about researching your options for learning a new language?

If you’re like most people, you’d reach for your smartphone or sit down at your computer and type a simple phrase into Google.

SEO Helps You Gain Market Share. When your website is listed on page 1, you have the best possible chance of being found by internet users and these users are now considered as your leads. Once they’ve found their required information from your website, these leads may turn into your customers.

6 Benefits of SEO

  • SEO builds Brand Credibility
  • SEO is a Primary Source of Leads
  • SEO provides a Higher Conversion Rate
  • SEO promotes Better Cost Management
  • SEO helps Establish Brand Awareness
  • SEO improves Mobile Device User Experience

Why choosing the right SEO practice can help benefit your besiness

Inbound Practices


Self-sourced leads from sale


outbound Practices


Unlike traditional methods of outbound marketing, like cold calling, spam emails and interruptive ads (which involve reaching out to consumers whether they want to hear from you or not), inbound marketing, on the other hand, is much more customer-centric making it easy for your audience to find you when they want information. Then, when users are ready to learn about your products or services, they can find you on their own. This is not only more convenient for consumers but also results in more qualified leads for your business.

HubSpot’s 2018 State of Inbound report showed 59% of marketers said that inbound practices provided the highest quality leads for their sales teams.

A report published by the Search Engine Journal showed that an average of 14.6% close rate is achieved from SEO leads, compared to 1.7% close leads from outbound leads. Reaching out to customers (outbound or cold leads) often results in lower conversion rates. When you focus on attracting users who are actively looking for information related to your industry, products and services, you’ll be much more effective in reaching your target audience. This allows you to reach them while they’re already considering making a purchase or contracting a service — increasing the chances that your marketing messages will translate into sales and leads.

Google Fun Facts

  • Google is the most popular Search Engine with 90% of the market share worldwide
  • Over 93% of Google users will not go past the first page so if you are not listed on page 1 your practically invisible
  • 70% of Google users will click on the top 10 organic/natural website listings and 30% will click on the Google AdWords listings which are the Paid Ads.
  • Google receives over 63,000 searches per second Globally which is around 3.8 million searches every minute.
  • An average person conducts 3-4 Google searches every day
  • 55% of Google users will use their Mobile Phone or Tablet opposed to a Desk Top or Laptop, this number is increasing by the year
  • In 2018 Google had a market value of over 739 billion dollars