Is it really important to have a website if you are a business owner, retailer or service provider?
- Having a website means customers can always find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need from the comfort of their own home, with no added pressure to buy. A website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages – whether your business is small, large, or in-between, well-established, or brand-new.
- A website provides a quick and easy way of communicating information between buyers and sellers. You can list your opening hours, contact information, show images of your location or products and use contact forms to facilitate enquiries from potential customers, or feedback from existing ones. You can even upload promotional videos to engage your customers and sell your business in an effective and cost-efficient way.
- In today’s modern world, there is an expectation for any reputable company to have some kind of online presence. Potential customers can be distrusting of any business that doesn’t have a telephone number or physical address, and the same can be said for not having a website and email address. These are useful tools to share crucial information about your business and answer all the questions customers may have. Also, having a good quality, easy-to-use website enhances the customers’ experience.
- In the past when a business shuts their doors at 5.30 pm; that’s the day done, however with a website your business is active 24/7 as you don’t close the doors of your website. People will look at your website instead of going to your shop because it is more accessible. From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can buy your products, or research your services without having to wait until your physical store is open. This makes customers feel comfortable using your services, as they will assume they can expect the same positive experience in all areas of your business.
First impressions of your Home Page
The homepage of your website is one of the most visited and important pages. The goal of your website is to guide visitors along a path that leads to them making the actions you want them to make. For example, requesting a quote, making a purchase or signing up for an event. Making a good first impression is paramount because the stakes are high.
Meet the expectations of your visitors when they land on your homepage and they will stay; failure to do so and they will leave along with the potential for them to become a paying customer. The quality of your website design is what captivates the attention of your visitors. The content on your website is what gets visitors to take action.
5 common mistakes when building a new Website
- Unclear or Non-Existent Calls-to-Action: It is critical that a website communicates to the reader what to do next after “landing” on a web page. Prominent calls-to-action buttons will encourage visitors to take action whether it’s clicking through to another page or post, or requesting a consultation/estimate. Whatever the next step is, these calls-to-action should appear on each page in prominent locations.
- Using a Non-Responsive Website Design: Did you know that more than 50% of website traffic comes from mobile searches? A non-responsive website is hard to see on a small screen so many readers will hit the back button to look for another resource. A mobile responsive design ensures your website is easy to use on mobile devices and won’t be punished by Google in mobile search results.
- Outdated Information: When was the last time you updated the information on your website? Think about your website as a digital storefront. Make sure the information is fresh and relevant to your target audience. Content should always be current.
- Complicated Navigation: If website visitors get stuck because they can’t figure out where to go next, they will leave the site. Poor navigation could drive people to move to your competitors’ websites. User experience is critical to make it easy for customers to navigate your website.
- Difficulty Finding Contact Information: How hard is it to locate your contact information? These details should be easily accessible in the header of every page. Also, include a clear, visible link to the “Contact” page to make it simple for customers to reach your team.
Simple and easy
Simplicity helped WordPress overcome competitors like Drupal or Joomla to become the favourite choice of web developers everywhere. Adding new pages, images or utilising the built-in blog feature is a breeze and can be done quickly.
Search Engine Optimization (SEO)
The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. Also, each page, post and image can have its own meta tag Key Words, description and title to be optimized for specific Key Words, allowing for very precise SEO.
Easy content management
Managing content has never been easier – you can simplify things even more by assigning editors, authors, administrators and limiting their freedom. If you can edit a Word document, you can edit the content on your WordPress website.
This CMS is your best choice if you want your website to adjust to the device it is accessed from and provide your visitors with an unforgettable experience, whether from smartphone, tablet or desktop computer.
WHY BUILD YOUR WEBSITE ON WORDPRESS?
400 million people view 24 billion pages hosted by WordPress every month
The WordPress plugin directory includes hundreds of plugins – small pieces of code designed to perform specific tasks – that allow users to add features such as shopping carts, galleries, contact forms and more to any compatible WordPress site.
WordPress has been around since 2003 and is used by 38% of all websites worldwide
- The Design of Your Website is 100% Customizable. WordPress acts as the engine for your website. The look and feel of the site can be 100% customized so your brand can shine through on your site and provide a unique experience to your visitors.
- Regular updates mean that the CMS stays relevant, problems are resolved, while new useful and exciting features are added regularly. Similar to your phone, WordPress stays up to date with the latest technology, trends and user needs.