Car Finance, led by industry veteran Greg Trask, specialises in providing flexible and competitive financing solutions for a wide range of vehicles, including caravans, campervans, motorhomes, cars, SUVs, trucks, motorbikes, and machinery. With over 25 years of experience in the financial services sector, Greg and his team pride themselves on offering fast, transparent, and hassle-free loan approvals—helping customers get on the road quickly.
Project Goals
To better serve their clients and streamline the application process, Car Finance partnered with Sky Media to develop a modern, mobile-friendly website that enhances user experience and boosts conversions.
Car Finance needed a website that could effectively showcase their diverse financing options while prioritizing speed and ease of use. Key requirements included:
- A responsive, mobile-first design to accommodate users on smartphones and tablets.
- A fast, 20-second online application to capitalize on time-sensitive financing deals.
- Engaging multimedia elements, including video, to build trust and explain services.
- A simple enquiry form for quick vehicle evaluations.
Sky Media delivered a custom WordPress website designed for performance, usability, and lead generation. The new site features a clean, modern layout with intuitive navigation, ensuring visitors can easily explore Car Finance’s services. The design emphasises clarity and trust, reinforcing the company’s reputation as a reliable financing provider.
Recognising that many users browse on mobile devices, Sky Media built the site with a mobile-first approach, ensuring seamless functionality across all screen sizes. The WordPress backend was optimised for speed, security, and SEO, helping Car Finance rank higher in search results.
Results and Impact
The launch of Car Finance’s new website has delivered substantial improvements to their digital presence, with clear and measurable results. By implementing a streamlined application process, the site has significantly reduced friction for users, leading to a notable increase in completed loan applications. The responsive, mobile-first design ensures seamless functionality across all devices, providing customers with a smooth browsing experience whether they’re using smartphones, tablets, or desktops.
The professional design aesthetic and strategic use of video content have strengthened the company’s credibility, reinforcing Car Finance’s position as a trusted industry expert. This enhanced visual presentation helps build confidence among potential customers during their decision-making process. Additionally, the simplified enquiry form has proven highly effective in capturing leads, resulting in a steady increase in quality enquiries from prospective clients.
Together, these improvements have transformed Car Finance’s digital platform into a powerful business tool that not only attracts more visitors but also converts them into satisfied customers more efficiently than ever before. The website now serves as a true reflection of the company’s commitment to speed, transparency and customer-focused service.
