Bay Building is a leading professional construction company based in Dunedin, New Zealand. With over 30 years of experience, they specialise in high-quality, affordable building solutions for residential and commercial projects. As certified builders, they pride themselves on meticulous craftsmanship and customer satisfaction. To enhance their digital presence and showcase their extensive portfolio, Bay Building partnered with Sky Media to design and develop a modern, user-friendly WordPress website.
Project Goals
Bay Building required a professional website that effectively showcased their extensive portfolio of past construction projects, allowing potential clients to see the quality and range of their work.
Additionally, they wanted to enhance user engagement by incorporating strategic calls-to-action (CTAs) that would guide visitors toward key interactions, such as requesting a quote or exploring services.
Another critical goal was reinforcing their reputation as a trusted, high-quality builder in Dunedin, ensuring the website reflected their expertise and reliability. Finally, the site needed to be fully mobile-responsive and optimised for fast load times, providing a seamless experience across all devices. By addressing these needs, the new website would not only attract more visitors but also convert them into leads, supporting Bay Building’s business growth.
Results and Impact
Sky Media developed a fully customised WordPress website designed to meet Bay Building’s specific business objectives. The solution combined aesthetic appeal with technical excellence, beginning with a professional website design that featured a clean, modern layout to reflect Bay Building’s reputation for quality craftsmanship. High-resolution imagery prominently displayed their construction portfolio, while intuitive navigation ensured visitors could easily explore their services and past projects.
On the technical side, Sky Media built the site on a fast, secure, and scalable WordPress framework, ensuring reliability and performance. The design was fully optimised for mobile devices, providing a seamless experience across smartphones, tablets, and desktops. Additionally, the website was structured with SEO best practices in mind, helping improve search engine visibility and attract more organic traffic.
To maximise user engagement, Sky Media integrated smart calls-to-action (CTAs) throughout the site. Strategically placed buttons encouraged visitors to request quotes, browse projects, or get in touch, while interactive elements guided users toward conversion. These enhancements led to measurable results—since launch, Bay Building has seen higher engagement rates, increased lead generation through optimized contact forms, and stronger brand credibility thanks to a polished, professional online presence. The new website now serves as a powerful tool for business growth, effectively turning visitors into potential clients.
