Central Plateau Doors is a leading supplier of premium residential doors and hardware, offering an extensive selection of high-quality materials, including durable fiberglass and elegant solid wood options. With a commitment to craftsmanship and style, they provide customisable solutions to suit any home design. To modernise their digital presence and enhance customer accessibility, Central Plateau Doors partnered with Sky Media to develop a dynamic, mobile-first E-Commerce website with a fresh and engaging brand identity.
Central Plateau Doors
Overview
Project Goals
The primary objective was to create a user-friendly, visually appealing online store that effectively showcases Central Plateau Doors’ product range while making it easy for customers to browse, customise, and purchase doors and hardware. Key goals included implementing a responsive WordPress and WooCommerce platform, establishing a distinctive brand personality, and optimising the site for performance and search engine visibility.
To facilitate smooth online transactions, Sky Media integrated WooCommerce, transforming the website into a fully functional e-commerce platform. The setup included a comprehensive product catalog with filtering options for door types, finishes, and hardware selections. Secure payment gateways were implemented for safe checkout, while inventory management tools streamlined order processing for the Central Plateau Doors team.
To differentiate Central Plateau Doors in a competitive market, Sky Media developed a unique and approachable brand identity. Inspired by the playful charm of Super Mario, a custom mascot was created to add personality and memorability to the brand. This, along with a cohesive colour scheme and consistent visual styling across the website and marketing materials, reinforced the company’s reputation for quality while making it more relatable to customers.
Results and Impact
The new website delivered significant improvements in both user engagement and business performance. The mobile-responsive design led to longer browsing sessions and reduced bounce rates, while the streamlined WooCommerce system contributed to an increase in online sales. The distinctive branding, including the custom mascot, helped Central Plateau Doors stand out in the market, fostering stronger customer connections. Additionally, SEO optimisations boosted the site’s visibility, driving more organic traffic.
Sky Media successfully revitalised Central Plateau Doors’ digital presence with a modern, high-performing e-commerce website that blends functionality with a fun, professional brand identity. The project not only enhanced the customer experience but also strengthened the company’s ability to attract and retain clients in a competitive industry.
