FormShore is a New Zealand concrete formwork specialist operating across Auckland, Hastings, Wellington, and Christchurch. Backed by in-house engineers and designers, they supply and design formwork systems for civil, commercial, residential, and earthquake strengthening projects — from large-scale infrastructure to architecturally demanding builds.
Project Goals
Sky Media designed and developed a professional WordPress website that reflects the technical depth of FormShore’s offering while making it straightforward for contractors and project managers to understand their services, explore products, and get in touch.
The primary goal for FormShore was credibility. Formwork is a specialist trade, and their website needed to communicate expertise clearly — not just to potential clients, but to engineers, quantity surveyors, and project teams who evaluate suppliers on technical capability and reliability.
A key objective was organising the breadth of FormShore’s offering into a coherent structure. With services spanning civil, commercial, residential, and earthquake strengthening — alongside a product range covering modular formwork, conventional formwork, accessories, and propping — the challenge was presenting everything clearly without overwhelming visitors. The site needed to feel organised and easy to navigate regardless of where someone entered.
Showcasing real project work was another important focus. FormShore operates across some of New Zealand’s most demanding construction sites, and their website needed to reflect that. Featuring completed projects — from the Omāroro Reservoir to the Wellington Town Hall earthquake strengthening — gives prospective clients confidence in FormShore’s capability at scale.
The engineering and design team also required clear positioning. FormShore’s in-house team, led by a Chartered Professional Engineer, is a genuine point of difference in the market. Making that expertise visible and easy to understand was built into the content and page structure from the start.
Finally, the site needed to support enquiries from multiple audiences — hirers, contractors, and developers — with clear pathways to contact and branch information that reflects FormShore’s national footprint.
Results and Impact
The completed website gives FormShore a professional digital platform that matches the calibre of the projects they work on.
The structured service and product pages make it easy for contractors and project teams to quickly understand FormShore’s full scope — whether they’re sourcing modular formwork for a commercial slab or need a propping solution engineered to specific load requirements. Clear navigation and logical content hierarchy reduce friction for visitors who know what they’re looking for.
The project showcase strengthens FormShore’s positioning as a credible, experienced operator. By connecting services directly to completed work, the site demonstrates capability in context — a more compelling case than product specs alone.
The prominent engineering and design section communicates a key competitive advantage: that FormShore doesn’t just supply equipment, they bring technical expertise to every hire. This distinction is important for clients evaluating suppliers on more than price.
Branch pages and contact information are easy to find across all regions, supporting enquiries from clients in Auckland, Hawke’s Bay, Wellington, and Christchurch without extra friction.
From an SEO perspective, the service-specific pages and product structure provide solid foundations for targeting relevant search terms across formwork, propping, and concrete construction in New Zealand.
