Gardiner Building Contractors is a well-respected building company known for its high-quality workmanship, reliability, and commitment to client satisfaction in the Nelson-Tasman region. Despite an excellent reputation built over years of service, their existing website was outdated and failed to reflect the calibre of their work. It was difficult to update and did not effectively capture leads, meaning they were potentially missing out on valuable projects.
Gardiner Building Contractors
Overview
Project Goals
Sky Media partnered with Gardiner Building Contractors to construct a powerful new online presence. The project focused on creating a modern, professional website that would serve as a dynamic portfolio and a reliable lead-generation tool. We delivered a complete solution encompassing strategic website design, custom WordPress development, and professional copywriting that speaks directly to their target audience.
Gardiner Building Contractors came to Sky Media with clear objectives to solidify their digital footprint:
Showcase Quality and Build Trust: Create a modern, professional website that visually demonstrates their high standards of craftsmanship and instills confidence in potential clients.
Highlight Their Portfolio: Develop an easy-to-navigate, visual portfolio to effectively showcase their diverse range of completed residential and commercial projects.
Generate Qualified Leads: Make it simple for potential clients to make contact, with clear calls-to-action and intuitive contact form for project inquiries and quotes.
Establish a User-Friendly Platform: Build the website on WordPress, providing the Gardiner team with an easy-to-use content management system (CMS) to update their portfolio and content in the future.
Improve Local SEO Foundation: Create a technically sound website optimised for search engines to increase their visibility for key terms like “Nelson builders” and “commercial construction.”
Results and Impact
The launch of the new Gardiner Building Contractors website has successfully strengthened their market position and generated tangible business results.
Increased High-Quality Lead Generation: Since the launch, Gardiner Building Contractors has reported an increase in the number and quality of inquiries coming directly through their website contact form. The clear pathways and professional presentation have made potential clients more confident in making contact.
A Digital Portfolio: The new website acts as a 24/7 showcase for their work. The easy-to-browse project gallery has become a key tool during client consultations, effectively demonstrating their capabilities and range.
Enhanced Professional Reputation: The modern, professional design has been met with positive feedback from both existing and new clients, reinforcing their image as a leading and trustworthy building contractor in the region.
Full Control and Flexibility: With the new WordPress CMS, the Gardiner team now has full control over their website content, allowing them to quickly add new projects and keep their online presence current and engaging with minimal ongoing cost.
