Lily’s Choice is a premier beauty studio in Christchurch, New Zealand, specialising in personalised cosmetic treatments designed to enhance natural beauty and boost confidence. With a focus on creating a relaxing, one-on-one experience, Lily’s Choice provides tailored services that help clients look and feel their best. To strengthen their online presence and streamline client bookings, they partnered with Sky Media to design and develop a modern, user-friendly website.
Lily's Choice
Overview
Project Details
Website design
WordPress development
Instagram integration
Appointment booking system
Project Goals
When approaching Sky Media for their new website, Lily’s Choice had clear objectives in mind. They sought a digital presence that would perfectly capture their brand’s sophistication and dedication to bespoke beauty experiences. Beyond aesthetics, functionality was paramount – they needed a seamless appointment booking system to make scheduling treatments effortless for their clients. To maintain engagement and showcase their work, Instagram integration was implemented, bringing their social media content to life on the website.
Recognising the importance of maintaining their digital presence, Lily’s Choice also required a user-friendly WordPress CMS, ensuring their team could easily update content and services without technical hurdles. This comprehensive approach resulted in a website that not only looks stunning but actively supports their business growth and client relationships.
The final product successfully merged elegance with functionality, creating a digital sanctuary that mirrors the tranquil, professional experience clients enjoy at their Christchurch studio.
Results and Impact
Since unveiling their new website, Lily’s Choice has witnessed improvements across all aspects of their digital presence. The implementation of a user-friendly online booking system has improved their appointment process, leading to a steady rise in bookings as clients now enjoy the convenience of scheduling treatments anytime, anywhere.
Their social media strategy has gained significant momentum, with the integrated Instagram feed serving as a dynamic showcase of their work that consistently attracts new visitors to the site while keeping existing clients engaged.
Behind the scenes, the WordPress platform has proven invaluable, giving the Lily’s Choice team complete control over their content with the ability to instantly update service offerings, promotions, and announcements without any technical hurdles.