Tasman Sparkies is a leading electrical services company known for its reliability, quality workmanship, and deep roots in the Tasman community. While their reputation was solid on the ground, their online presence needed a powerful upgrade to reflect the same level of professionalism and trust they are known for.
Project Goals
Sky Media partnered with Tasman Sparkies to execute a complete digital transformation. Our goal was to create a modern, high-performing website that would not only serve as a dynamic digital business card but also as their hardest-working employee—generating leads and building trust 24/7. The project encompassed strategic website design and development, professional copywriting, and the creation of a compelling homepage video.
Tasman Sparkies came to Sky Media with several key objectives for their new website:
Modernise Brand Image: Transition from an outdated online presence to a clean, professional, and trustworthy website that instills confidence in potential clients.
Generate Quality Leads: Make it incredibly easy for visitors to contact them, request quotes, and understand the full range of services offered.
Improve User Experience (UX): Create an intuitive, mobile-friendly site where users can quickly find the information they need, whether for residential, commercial, or emergency services.
Showcase Expertise & Trust: Use social proof, such as testimonials and a portfolio of completed projects, to validate their reputation as the region’s go-to electricians.
We designed a clean, visually appealing website with a user-centric layout. A clear navigation menu allows visitors to instantly identify their needs (Residential, Commercial, Emergency), while prominent call-to-action buttons for “Free Quotes” and “Call Now” are strategically placed throughout the site. Built on a robust CMS, the new site is easy for the Tasman Sparkies team to manage and update with new projects and testimonials.
We crafted clear, concise, and benefit-driven copy that speaks directly to the customer’s needs. Instead of just listing services, the copy explains the value—peace of mind, safety, and quality. The tone is friendly and professional, perfectly reflecting the Tasman Sparkies brand personality and building a connection with the reader.
Understanding that video is one of the most powerful tools for engagement, we produced and edited a professional video for the website’s hero section. This short, impactful video showcases the Tasman Sparkies key services.
Results and Impact
The launch of the new Tasman Sparkies website has delivered transformative results, solidifying their position as a modern, forward-thinking electrical contractor.
Enhanced User Engagement: The average time spent on the site has more than doubled, indicating that visitors are actively exploring the content and services. The bounce rate has decreased significantly, showing that the new design is effectively capturing and retaining visitor interest.
A Powerful Tool for Trust Building: The professional design, coupled with the authentic homepage video and prominently displayed testimonials, has directly contributed to an increase in customer confidence. New clients frequently mention the website as a key factor in their decision to contact Tasman Sparkies over competitors.
A Foundation for Future Growth: The new website is not just a static brochure; it’s a dynamic platform. Tasman Sparkies now has a powerful asset to support their ongoing marketing, from SEO campaigns to social media promotion, ensuring continued growth and a strong return on investment.
