Web Design NZ

At times, websites look attractive, but they’re not actually fit for purpose. When a website’s clear about what it does, why it does it, and who it does it for, then it’ll be fit for purpose. In most cases, a website exists for site visitors, which means the whole experience from end-to-end needs to be designed, so it meets (and even exceeds) their wants and needs, while eliminating uncertainty and stress. So, what are the 4 most common mistakes made when building a new website?

Using a Non-Responsive Website Design

Did you know that more than 50% of website traffic comes from mobile phone searches? A non-responsive website is hard to see on a small screen, so many readers will simply hit the back button and look for another website that’s designed to be viewed on a phone. A modern mobile responsive design ensures your website’s easy to use on any mobile device, plus it ensures your site doesn’t get deprioritised by Google for being out of date.

Complicated Navigation

Can people find what they want quickly and easily? If website visitors get stuck, or they can’t find what they want, they’ll leave the site. Poor website navigation is likely to drive potential clients towards your competitor’s websites. Considering the user-experience (UX) is critical when designing and building a website that’s easy for customers to use. If your website’s difficult, or stressful to use, more than likely, people won’t choose you.

Difficulty Finding Contact Information

Can visitors find you when they need to? Is it easy to see your contact information? These details should be easily accessible in the header (at the top) of every page with full contact details on the footer (at the bottom of the page). In addition, a clear link to an up-to-date Contact Page in your site’s menu will make it simple for customers to reach you, or your team with ease.

Unclear or Non-Existent Calls-to-Action

What do you want people to do on your site? It’s critical that your website communicates with the reader. Prominent calls-to-action (CTA) buttons politely invite visitors to take action, whether it’s clicking through to another page, buying a product, or requesting a consultation/estimate. Whatever steps you want visitors to take, calls-to-action should appear on each page to remind them to do so.

At Sky Media, we keep the user-experience (UX) front of mind, by always considering what it’s like to be a site visitor on each website. Is it difficult, or easy? Complicated, or clear? Pleasurable, or stressful? What is the user seeing? Is it helpful? Is it useful? Are people getting what they need from the site? Are they taking the actions we want them to take? Our down-to-earth digital marketing team designs and builds websites that create a positive user-experience from beginning to end. If you’d like a website that’s fit to fly online, speak to us.

Having a website means customers can always find you – anytime, anywhere. Even outside of business hours, your website can continue to find and secure new customers for you. It offers web surfers convenience, as they’re able to access the information they need from the comfort of their own home, in their own time, with no added pressure to buy.

A well-designed website can generate new business, and make life easier for existing customers, while placing your business in the best light. A high-quality website can enable your business to shine, whether it’s well-established, or brand-new, small, medium, or large.

A clear and concise website provides a quick and easy way of communicating information between buyers and sellers. You can list your opening hours, contact information, show images of your location or products, and use contact forms to facilitate enquiries from potential customers, or generate feedback from existing ones. You can even upload promotional videos to engage your customers and sell your business in an effective and cost-efficient way. All of this progress can happen while you’re off the clock, because a well-designed website will keep working when you’re not.

In the past when a business shut their doors at 5.30 pm, that was the day done, but with a website your business can be active 24/7/365. From a customer’s point of view, it’s better for them if they don’t have to travel to get what they want. They can buy your products, or research your services without having to wait until your physical store is open. This level of ease means new and existing customers can take action and get what they want, as soon as they feel the need.

In today’s modern world, people don’t expect to have to wait for answers, r solutions. Nowadays, there’s an expectation that companies will have a website. People tend to be distrusting of any business that doesn’t have a website and a branded email address. These are useful tools to share key information about your business, while also generating trust and enhancing the public perception of your business.

A digital marketing study done in 2018 showed 84% of consumers believe a business with a website is more credible than a business listed in an online directory, or on social media. By having a professional website, you’re boosting the credibility of your business, which is critical for attracting new clientele.

Best utilising your website to gain and retain a customer is the ultimate goal and the result of successfully meeting their wants and needs every step of the way. By understanding your ideal audience and how your product or service could provide a benefit to their lives, you can attract new customers via targeted advertising and a positive user-experience on your website.

There are 4.8 billion people online every day, accounting for more than half of the world’s population and these figures increase every year. For the most part, internet users are either looking for information, sharing on social media or using e-commerce websites. Gone are the days of turning to the Yellow Pages, nowadays it’s all about Google and Facebook. If you’re not online, where are you? To potential customers the answer could be, ‘Nowhere to be found.’