Website NZ

Feb 12 2025

Is it Time for a New Website?

By corey Web Design

One of the most common questions we receive is, ‘When is it the right time for a new website?’ Look, there’s no one-size-fits-all answer, so the real question could be: Is your website showcasing your business in the best light?

You probably wouldn’t use the same tools, computer, vehicle, marketing, or business plan year after year, because things change, and things go out of date. Nowadays, everything’s changing so quickly, and that’s especially true in the digital era with technology. As a general rule, most websites stay up to date for 3 – 4 years at best.

If you’re not yet online and you have a business, (or want a business), then now is 100% the right time to get a website. If you already have a website, then it’s worth considering if it’s still fit for purpose. How do you know if it’s fit for purpose? Well, to start we’d recommend trying to answer the following 5 questions:

Do You Like Your Website?

It might seem like a silly question, but it’s a great place to start. Do you like your website? What does your team think? What about your friends and family? Is this a website you can be proud of? Ask yourself: What works well? What looks good? What doesn’t? Does your current website showcase you and your business in the best light?

Is Your Website a WordPress Website?

Wix? Squarespace? Yellow? Yes, they can often look the part, but these websites are entry-level. As if that’s not enough, with New Zealand’s own Yellow, you don’t even own your own website. With WordPress you own your website 100%, yes, no matter what happens, you have full rights to your own website, and so you should. We would expect (and suggest) no less.

1/3 of the entire internet uses WordPress, because it’s considered the world’s best. Why is it the world’s best? It’s fully customisable, high-speed, and SEO-savvy, making it Google’s preferred website platform. If you’re still using an entry-level platform, it may be time to consider moving to the world’s best?

Is Your Website Mobile Responsive?

More than 50% of web traffic comes from mobile devices and that will continue to grow, because nowadays everyone’s on their mobile phone. If your website’s not designed for mobile phones, where do you think 50% of your website visitors will go? To your competitor with a site that works on their phone!

Google knows phones are the way of the future, so nowadays they prioritise websites that are mobile optimised. If your website’s not compatible with mobile devices, Google will just say, ‘Get to the back of the line.’ If you don’t have a phone-friendly website, sorry to say, you’re well and truly behind the times.

Is Your Website Competitive?

You’re probably aware that your website is the online calling card for your business. Let’s be frank, if you were looking at your website, would you choose you, or would you go elsewhere? When you look at the websites of your top 3 competitors, how does your website fare? Sure, in the real world your business might be the best there is, but if your website doesn’t reflect that, how are people to know? Word of mouth, of course, but where will they go when they hear about you? Probably to Google, because that’s what we all do. If they like what they see, they’re far more likely to choose you. If you want to get the pick of the jobs, the cream of the crop, a leading website can make your business come out on top.

What’s Your Website’s Performance Like?

We’ve all been there… A website loads quickly, it’s easy to use and we find exactly what we need in seconds. Perfect. We’ve also been to outdated websites that are painfully slow to load… We can’t find what we want, and no matter how many times we click the mouse, or refresh the page, we’re getting nothing but delays, so what do we do? Abort mission!

With today’s attention spans, a high-speed user-friendly website is absolutely key. Our team can assess your page load speed, and look behind the scenes to find out how people perceive and receive your website. If you want to be fit to fly online, then a well-designed mobile and SEO optimised website is what it takes to reach new heights.

So, is your website fit to fly online? Is it showcasing you and your business in the best light? If not, perhaps it’s time to speak to us. We can design, develop and deliver a high-flying website in a matter of weeks, while you barely lift a finger. Our down-to-earth team makes the often overcomplicated world of digital marketing easy-peasy.

Feb 06 2025

The Benefits of Landing Page Optimisation

By corey Web Design

Back to Insights

A landing page is either a single standalone web page, or a specific web page (or pages) on a multiple page website that’s designed for a specific audience with just one main goal e.g get people to signup to an email list, download a document, share relevant personal details, book a call, or appointment, enrol in a course, or purchase a service, or item.

No doubt you’ve been to a landing page more than once. Perhaps you’re browsing on Google, Facebook, Instagram, or YouTube, and you click a link on the platform that takes you to a web page. More often that not, that web page will be requesting information from you, or proposing an offer. If the landing page was successful, you may have even taken the business up on its offer? If it wasn’t, you probably clicked away, never to return again.

As you can see, it’s super-important that a landing page is well designed to achieve the specific goal your business has in mind e.g guiding site visitors into your sales funnel. If the landing page is well-designed and optimised, then it should result in strong conversion rates e.g visitors responding well to your call to action (CTA) and doing what you want them to do. To wrap your head around how Sky Media’s landing pages work and how they might benefit your business, we’ve compiled a list of our top tips for landing page optimisation.

1. Landing Page Conversion Goal

We’ll identify the exact action you want your website visitors to take when they arrive on your website. We’ll make sure your conversion goal’s clear and build each landing page around that goal. Our top 3 conversion goals for powerful landing page results are…

Sign up: The visitor/s signs up to your website, or email list.
Booking: The visitor/s call you, or schedule an appointment with you.
Make a purchase: The visitor/s buys your product, or pays for your service.

The overall aim of a landing page is to get as many visitors to convert as possible. Landing pages tend to be short, sweet and to the point, so we’ll aim to communicate the offer with a simple call to action that’s between 5-6 words. With a clear CTA, people can easily digest the information and take action in a matter of seconds. With an unclear CTA, people just click away.

2. Multiple Landing Pages for Multiple Products & Services

Many businesses benefit from more than one landing page on their site e.g separate landing page for different products , or services they’re wanting to sell. Each page is specifically designed to speak to their identified target audience, or a specific person e.g a person aged 30+ professional female who is living in a target location, loves to cook, has disposable income, and could potentially be interested in buying your cookbook, or kitchenware.

According to Hubspot, ‘Companies tend to see a 55% increase in leads when increasing their number of landing pages from 10 to 15.’ The more landing pages you have, the more opportunities you have to sell specific products, or services to highly targeted audiences and by doing so, you cut through the noise of the internet to speak to the person you’ve identified as your ideal client.

Top 3 Times for a Landing Page:

When running paid Facebook Ads, Instagram Ads, or Google Ads, you can direct traffic from the ad to a landing page that compliments your ad campaign.
When running an event, you can send traffic directly to the event’s landing page with all the necessary information, and a booking system for tickets.
When launching new products or services, you can run a marketing campaign that drives all attention to a landing page that matches the campaign’s message.

Sky Media’s Landing Page Copy is Designed to Sell

Our landing page copy is designed to be minimal and relevant to your target audience, while urging them to take immediate action. We create this with the following:

Headline: An attention-grabbing headline.
Description of Offer: A simple, informative, straight to the point offer letting visitors know how the product, or service will benefit them.
Call To Action: A clear call to action e.g signup, call, book, or buy.
Footer: Easy access to key contact details for people who need more information.Is that it? Yes, that’s it. Simple, straight to the point, designed for quick action and quick results.

Additional Landing Page Elements

Social proof can boost the appeal of your landing page, because it builds trust quickly. This helps customers to feel more comfortable about taking your call-to-action. Trust building features include:

Client Testimonials
Proof of social media likes, shares, follows etc
Number of happy customers, or purchases to date
Logos and endorsements from well-known clients

Make Your Offer a No-Brainer

Keep it simple and to the point, as it’s all about a clear offer, a clear call to action, trust elements and contact details. Make your offer so simple and irresistible that it’s the obvious choice. Ideally, people should be able to make sense of your page and take action in a matter of clicks, or a matter of seconds.

Sky Media’s landing pages can help your business successfully convert visitors into subscribers, leads, or buyers. If you think your business could benefit from a landing page, get in touch with Sky Media’s tea today to discuss the benefits of a strategic marketing campaign, paired with a complimentary landing page.