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Sep 19 2025
SEO-friendly website design with fast loading speed and mobile optimisation

The Cost of Cheap Web Design: Why Investing in SEO-Friendly Websites Pays Off

By SEO, Web Design
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Every business owner loves a bargain. When searching for affordable web design in NZ, you’ll quickly find countless freelancers and overseas agencies promising a complete website for just a few hundred dollars. At first glance, this sounds like a smart way to save money — after all, your business just needs a website online, right?

SEO-friendly website design with fast loading speed and mobile optimisation

Why “Affordable” Doesn’t Always Mean Cost-Effective

The problem is that cheap websites often cut corners. They rely on generic templates, bloated code, and outdated practices. While you may save upfront, you’ll likely face slow loading speeds, limited flexibility, poor mobile performance, and expensive fixes later on.

In the digital space, “cheap” almost always ends up being expensive.

The Role of SEO in Modern Web Design

Web design is no longer just about how a site looks — it’s about how it performs. A modern website needs to be built with SEO in mind from day one. Why? Because search engines like Google are the gatekeepers to your customers.

Google ranks websites based on technical quality, mobile responsiveness, Core Web Vitals, and how well a site is structured. If your website isn’t SEO-friendly, you’ll struggle to appear in search results, no matter how nice your site looks.

This is why at Sky Media, we design websites that are not only visually appealing but also search engine optimised. It’s a long-term investment that ensures your website works for your business, not against it.

Hidden Costs of Cheap Web Design

A cheap website may seem like a quick win, but the hidden costs add up fast. Some of the most common pitfalls include:

  • Poor User Experience: Visitors land on your site only to find it slow, hard to navigate, or not mobile-friendly. This leads to high bounce rates and lost customers.
  • Lack of SEO Optimisation: Most budget sites don’t come with SEO best practices built in. Without proper on-page optimisation, you’ll struggle to rank on Google.
  • Security Issues: Many cheap providers use outdated plugins and free themes, making your site vulnerable to hackers. Fixing security breaches is far more expensive than prevention.
  • Constant Redesigns: If your site doesn’t scale with your business, you’ll need a complete rebuild every couple of years, multiplying costs.

In short, that “affordable” web design could cost your business thousands in lost leads, reduced trust, and ongoing maintenance.

Why Investing in SEO-Friendly Web Design Pays Off

Unlike a template website that’s designed just to look good, an SEO-friendly website is built to generate business results. Here’s why the investment pays off:

  • Better Google Rankings. Higher visibility means more people find you organically, without paying for ads.
  • More Organic Traffic. With strong SEO foundations, your website becomes a steady stream of new leads.
  • Higher Conversions. Clean design, fast load times, and good UX make visitors more likely to contact you.
  • Long-Term ROI. While you may pay more upfront, a properly optimised website works for years and reduces the need for constant redesigns.

For example, many businesses that invest in our SEO packages in Auckland find that within months, their new website begins paying for itself by delivering consistent leads.

What to Look for in an SEO-Friendly Website

Not sure how to tell if a website is SEO-friendly? Here are the key features to look out for:

  • Clean Site Architecture: Organised menus and internal linking that help users (and Google) navigate your site.
  • Fast Load Times: Speed is critical — both for users and search rankings.
  • Mobile-First Design: With most NZ users browsing on mobile, your site must perform flawlessly on smaller screens.
  • Core Web Vitals: Meeting Google’s standards for speed, responsiveness, and visual stability.
  • On-Page SEO: Optimised meta titles, descriptions, headers, and image alt text.
  • WordPress SEO-Friendly Platform: Flexible, scalable, and easy to optimise as your business grows.

When you choose a provider, ask them to show examples of SEO-friendly builds. If they can’t explain how their designs support search engine rankings, that’s a red flag.

Modern SEO-friendly WordPress website for Geeves New Zealand

Modern SEO-friendly WordPress website for Geeves Scaffolding New Zealand.

Affordable Doesn’t Mean Cheap – The Sky Media Approach

At Sky Media, we understand that businesses want affordable web design in New Zealand without sacrificing quality. That’s why our approach is simple: deliver value, not shortcuts.

  • Transparent Pricing: We provide clear quotes so you know exactly what you’re paying for.
  • SEO Built-In: Every website we design comes optimised for search, ready to rank.
  • Flexible SEO Packages: From Auckland to Wellington and Christchurch, we tailor SEO packages that fit your budget and goals.

Affordable doesn’t have to mean cheap. It means getting a website that’s fairly priced, performs well, and grows with your business.

Final Thoughts – Invest Smart, Not Cheap

When it comes to your website, the cheapest option rarely pays off. A low-cost build may look fine at launch, but without SEO it won’t bring in traffic, leads, or sales. Over time, the hidden costs of cheap design — poor rankings, low conversions, constant fixes — can far outweigh the initial savings.

An SEO-friendly website is a smart investment. It’s the foundation of your online presence and a tool that drives long-term business growth.

If you’re serious about building a website that performs, don’t settle for the cheapest option. Invest in a partner who understands both web design and SEO packages in Auckland — and your website will pay for itself many times over.

Aug 19 2025
Top Web Design Trends in New Zealand for 2025

Top Web Design Trends in New Zealand for 2025

By Web Design
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The digital world is moving faster than ever, and New Zealand businesses can no longer afford to treat their websites as simple online brochures. In 2025, web design is about strategic digital experiences —designing websites that connect emotionally, drive conversions, and reflect Kiwi values of inclusivity and sustainability.

For businesses, keeping up with the latest design practices is critical. Whether you’re a small local business in Dunedin or a large eCommerce brand in Auckland, the same truth applies: your website is the front door to your business. When it’s outdated, confusing, or poorly optimised, you risk losing customers to competitors.

This blog explores the top web design trends in New Zealand for 2025, with a focus on Web Design NZ and how Kiwi businesses can implement these trends effectively.

Top Web Design Trends in New Zealand for 2025

1. Mobile-First Design

In 2025, mobile-first design isn’t just a best practice—it’s the default. With more than 70% of New Zealand internet traffic now coming from smartphones, websites that don’t prioritise mobile users are immediately at a disadvantage.

Why It Matters

  • Google’s mobile-first indexing: Google ranks websites based on their mobile versions first. If your site doesn’t perform well on mobile, your SEO rankings will drop.
  • Better engagement: Mobile users expect quick loading times, simple navigation, and content that fits their screen without endless zooming.
  • Local relevance: Many Kiwis search for services “near me” while on mobile. A responsive, mobile-friendly site ensures your business appears credible when people are on the go.

Best Practices

  • Use responsive frameworks like Bootstrap or Tailwind CSS.
  • Prioritise fast-loading images and compressed video.
  • Design tap-friendly buttons and larger fonts for easy reading.
  • Eliminate clutter—keep navigation clean and intuitive.

Local Example

New Zealand retailers such as Kathmandu and Farmers NZ have redesigned their sites with mobile-first layouts, ensuring smooth browsing experiences that boost online sales.

Mobile-first web design NZ example on smartphone
Mobile-first web design NZ example on smartphone

2. Ethical, Sustainable, and Accessible Website Design

Kiwi consumers are increasingly valuing businesses that align with social and environmental responsibility. This has fuelled the rise of ethical, sustainable, and accessible design as a cornerstone of Web Design New Zealand.

Accessibility

An accessible website ensures everyone—including those with visual, auditory, or physical impairments—can use it effectively. Features include:

  • Screen reader compatibility for the visually impaired
  • Colour contrast testing for readability
  • Keyboard navigation support for users unable to use a mouse
  • Alt text for all images so search engines and screen readers can interpret visuals

Sustainability

Many New Zealand businesses are also reducing their website’s carbon footprint by:

  • Using efficient hosting providers powered by renewable energy
  • Optimising code to lower server demand
  • Limiting auto-playing videos and heavy animations that drain energy

Local Example

NZ’s Department of Conservation has a website optimised for accessibility and sustainability, reflecting the organisation’s environmental ethos while making content widely usable.

Why It Matters

Not only do sustainable and accessible designs align with Kiwi values, but Google also prioritises fast, efficient, and inclusive websites in search rankings. Investing in this area benefits both users and SEO performance.

Accessible web design New Zealand with inclusive layout

3. Meaningful Interactions

In 2025, visitors expect more than static pages—they want to engage with your brand through meaningful digital interactions. This trend is about using interactive design to improve customer journeys, not just add visual flair.

Examples of Meaningful Interactions

  • Micro-interactions: Subtle animations when a button is pressed or when a form is completed successfully. These give users instant feedback and reduce frustration.
  • Interactive content: Calculators, quizzes, or configurators that let users customise services or products before purchase.
  • AI-powered chatbots: Offering instant answers, personalised suggestions, and 24/7 customer support.
  • Dynamic product filters: Allowing users to refine searches in real time, enhancing eCommerce experiences.

Local Example

Tourism websites like 100% Pure New Zealand and airline portals such as Air New Zealand are leveraging interactive maps, booking tools, and AI chat assistants to keep users engaged and improve satisfaction.

Why It Matters

These meaningful interactions boost time on site, customer trust, and conversion rates. Instead of gimmicks, interactions are now designed to add clarity, reduce friction, and make navigation intuitive.

Interactive website design NZ with chatbot feature

4. Complex and Awe-Inspiring Hero Areas

Your hero section—the large banner or introduction area at the top of a homepage—has become more than a welcome mat. In 2025, hero areas are complex digital storytelling tools that instantly communicate your brand identity.

Key Features of Modern Hero Areas

  • Cinematic video backgrounds: Immersive visuals that capture attention instantly.
  • Oversized typography: Bold headlines that state your value proposition clearly.
  • Immersive motion graphics: Smooth, subtle animations that draw the eye to key messaging.
  • 3D visuals and AR elements: Giving websites a futuristic, cutting-edge feel.

Local Example

Businesses in Auckland and Wellington are blending Māori design motifs and storytelling elements into hero sections, reflecting New Zealand’s culture in a modern way. This creates a unique brand identity that resonates both locally and internationally.

Why It Matters

Your hero area is often where users decide whether to stay or leave. By making it visually compelling, culturally relevant, and strategically designed, you increase trust, professionalism, and engagement from the first second.

5. Smart CTA Placements to Improve Conversions

Your Call-to-Action (CTA) buttons are the most important conversion points on your site. In 2025, Web Design NZ is shifting to smarter placements that align with the customer journey.

Best Practices for Smart CTAs

  • Above the fold: A visible CTA (like “Book Now” or “Get a Free Quote”) should appear before the user scrolls.
  • Contextual placement: CTAs appear at the right moment—after a product description, service list, or testimonial.
  • Sticky CTAs: Floating action buttons that stay on-screen as users scroll.
  • Personalised CTAs: AI-driven buttons tailored to user behaviour (e.g., showing “Get 20% Off” to repeat visitors).
  • A/B testing: Continuously refining colour, text, and placement for maximum impact.

Local Example

E-commerce platforms like Trade Me have perfected CTA placements, ensuring that “Buy Now” and “Place Bid” buttons are always prominent, leading to higher sales.

Why It Matters

A website can look stunning but still fail if it doesn’t convert. Smart CTA strategies ensure design isn’t just attractive—it’s profitable. Businesses that test and refine CTA placements see significant jumps in lead generation and revenue.

Smart CTA placement in NZ website design for higher conversions

As we step into 2025, Web Design New Zealand is about more than just aesthetics—it’s about creating purpose-driven digital experiences. Mobile-first designs meet the demands of today’s browsing habits, ethical and sustainable websites align with Kiwi values, meaningful interactions improve usability, awe-inspiring hero sections capture attention, and smart CTAs drive real conversions.

For businesses across the country, adopting these trends means building not just a website, but a digital growth engine. Whether you’re in Auckland, Wellington, Christchurch, or a smaller town, staying ahead of these web design trends ensures your business remains competitive in an increasingly digital-first world.

If you’re looking to future-proof your online presence, investing in professional Web Design NZ services, Sky Media team will help you deliver websites that are modern, inclusive, and high-performing. Get in touch with us for a free consultation.

Jul 29 2025

How to Get Your New Website Live with Sky Media

By Tips and Guides, Web Design
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If you’ve been in business a while, likely, you’ll already have a domain name for an existing website. If that’s the case, we can connect your new website to your existing domain in one of two ways:

  • Transfer your domain URL to Sky Media – Provide your unique domain authentication identifier (UDAI) code and a screenshot of your DNS records.
  • Update your A record with your current host – Give the A record details to your webmaster or hosting company.

How to Transfer Your Website URL/Domain Name to Sky Media

By hosting with us, you’ll have Sky Media as your single point of contact for all things website-related. If you want to transfer your website URL/domain name to us, you’ll need to contact your current domain provider and ask for your unique domain authentication identifier (UDAI) and a screenshot of all DNS Records.

How to Get Your DNS Settings and UDAI Code for Your Website’s Domain Name

Your domain name system (DNS) settings are crucial for directing traffic to your website and email services, so we must get the correct information installed before we launch your new website. Here’s how to get yours:

Check with Your Current Webmaster

Who set up your existing website and purchased your domain? Who’s running your current site? They’ll likely have the information you require.

If you have a webmaster to manage your website and domain, simply ask them to provide your UDAI code and DNS settings. Sometimes, domain name companies (registrars like Crazy Domains and GoDaddy) automatically send the UDAI code to the email address associated with your account, after you initiate the request. Check your email inbox, including spam or junk folders, as you may find your UDAI code there. You can simply forward this email to us.

Check Your Domain Registrar Portal/Dashboard

Did you or someone you know purchase the domain? Who’s running your current site? They’ll likely have the logins for your domain registrar where you can access what you need.

  • Log in to the website where you purchased the domain e.g. godaddy.com or crazydomains.co.nz
  • Go to your domain management or settings section.
  • Look for DNS settings, often called “DNS Management,” “DNS Configuration” or similar.
  • Look for an option like “Request UDAI,” “Get Auth Code” or “Retrieve Authorization Code.”
  • Follow the prompts or instructions to generate and obtain your DNS settings and UDAI code.
  • If this is too much, just send your logins to us and we’ll do the rest on your behalf. Easy.

Still Stuck?

Check Your Domain Details on the Domain Name Commission NZ Website

If you’ve lost touch with your webmaster, can’t find a UDAI email, and cannot access logins to your domain registration site, then you can take a look online. DNC offers a tool to search publicly available information relating to DNS nameservers.

  • Go to https://dnc.org.nz/
  • Enter your domain name in the provided search bar at the top right e.g. https://skymedia.nz/
  • Look for the DNS information under name server (NS records).
  • Look for the UDAI code or Auth Code information in the results.

How to Point Your New Website to Your Existing Domain and Host via A Record

If you’d prefer to leave your domain and website with your current host (not recommended), that’s possible. You’ll just need to switch your domain’s A record to:

106.0.62.70 in their domain provider DNS settings.

An “A record” (address record) is a type of DNS record used to point a domain name/website URL to the corresponding IPv4 address of your website’s current hosting site (parking space on the web). The A record allows the internet to connect to the right server where your website’s files are stored. Without that, we’d all need to remember numbers for websites instead of names!

Bear in mind, if you opt for A record pointing and something happens with your website in the future, you’ll need to contact the domain registrar, not Sky Media. We can only take full responsibility for your website when we build the site and host the site and its domain. Unlike many domain registrars, at Sky Media, we provide swift replies from our NZ-based team via text, email and phone. We typically resolve website issues in a few hours.

How to Link Your Emails to Your New Website with Sky Media

At Sky Media, we recommend Microsoft 365 Outlook or Google Workspace for all business emails. We understand you may have your own personal preferences. We’re able to connect your existing emails to your new website, all you need to do is let us know your email. Importantly, we don’t host emails, we only connect them, so any email issues would always be resolved with Microsoft 365 Outlook or Google Workspace.

Finally, we know website details can seem complicated, so if you’d like our team to manage it, we can do so on your behalf for a small charge. Just speak to us, give us any details you have like logins and we’ll get it all done for you.

Mar 25 2025

Did You Know the First Impression of Your Home Page Counts?

By Web Design
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Your Home Page Matters More than You Might Think… The Home Page of your website is one of the most visited pages on your site and therefore it’s one of the most important pages.

When people land on your site, the first page they’ll see, more often than not, is your Home Page. In a matter of seconds (around 3 seconds on average) your site visitors will decide if you have what they’re looking for, and if you’re the best business to deliver.

From a visitor’s perspective, a poor-quality website, might mean a poor-quality product? Mistakes in the web copy, could mean mistakes in the real world? Outdated design could mean outdated tools? A slow, or frustrating experience online, could mean poor customer service and wasted time in real life? On the flip side, a modern easy-to-use website suggests a modern hassle-free company, while flawless copy suggests a fine attention to detail, and finally, high-quality imagery, or design gives the impression of a high-quality product, or service. What is your current website communicating to the world?

The first priority of a high-quality website should always be to capture attention in less than 3 seconds, while the next priority is to hold attention. A well-designed website will impress visitors with attractive words and images, build a sense of trust in the viewer, and clearly communicate the benefits of the offer, and how it exists to meet their needs. This top-quality approach places a business in the best light, making it the obvious choice against a whole host of competition.

A competitive strategically designed website will ensure site visitors are inclined to take the desired action e.g requesting a quote, making a purchase or signing up for an event. We use well-placed easy-to-use calls to action (CTA’s) to ensure site visitors can easily enquire, or buy, as soon as they make up their mind that they’re on the right website.

Yes, it literally pays to have a well-designed website, so modern business owners would be well placed to think of it as an investment, or an asset, rather than a business expense. At the end of the day, when a website meets, or better-yet exceed the expectations of visitors, they’ll more than likely stay. If it fails, they’ll leave and go elsewhere at the click of a button – It’s really that simple. The quality and ease-of-use of a website is the competitive advantage online. Is your website fit to meet your potential client’s needs? If it’s not yet fit to fly, that’s Sky Media’s specialty.

Mar 18 2025

4 Common Mistakes When Building a New Website

By Web Design
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Designing and building a new website can be fun and exciting, however it’s important to keep the purpose of the website front and centre at all times. What’s the product, or service? Who’s the website for? What do they want and need? How’s this website designed to give it to them?

At times, websites look attractive, but they’re not actually fit for purpose. When a website’s clear about what it does, why it does it, and who it does it for, then it’ll be fit for purpose. In most cases, a website exists for site visitors, which means the whole experience from end-to-end needs to be designed, so it meets (and even exceeds) their wants and needs, while eliminating uncertainty and stress. So, what are the 4 most common mistakes made when building a new website?

Using a Non-Responsive Website Design

Did you know that more than 50% of website traffic comes from mobile phone searches? A non-responsive website is hard to see on a small screen, so many readers will simply hit the back button and look for another website that’s designed to be viewed on a phone. A modern mobile responsive design ensures your website’s easy to use on any mobile device, plus it ensures your site doesn’t get deprioritised by Google for being out of date.

Complicated Navigation

Can people find what they want quickly and easily? If website visitors get stuck, or they can’t find what they want, they’ll leave the site. Poor website navigation is likely to drive potential clients towards your competitor’s websites. Considering the user-experience (UX) is critical when designing and building a website that’s easy for customers to use. If your website’s difficult, or stressful to use, more than likely, people won’t choose you.

Difficulty Finding Contact Information

Can visitors find you when they need to? Is it easy to see your contact information? These details should be easily accessible in the header (at the top) of every page with full contact details on the footer (at the bottom of the page). In addition, a clear link to an up-to-date Contact Page in your site’s menu will make it simple for customers to reach you, or your team with ease.

Unclear or Non-Existent Calls-to-Action

What do you want people to do on your site? It’s critical that your website communicates with the reader. Prominent calls-to-action (CTA) buttons politely invite visitors to take action, whether it’s clicking through to another page, buying a product, or requesting a consultation/estimate. Whatever steps you want visitors to take, calls-to-action should appear on each page to remind them to do so.

At Sky Media, we keep the user-experience (UX) front of mind, by always considering what it’s like to be a site visitor on each website. Is it difficult, or easy? Complicated, or clear? Pleasurable, or stressful? What is the user seeing? Is it helpful? Is it useful? Are people getting what they need from the site? Are they taking the actions we want them to take? Our down-to-earth digital marketing team designs and builds websites that create a positive user-experience from beginning to end. If you’d like a website that’s fit to fly online, speak to us.

Mar 01 2025

Do I Really Need a Website for My Business?

By Web Design
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Is it really important to have a website if you’re a business owner, retailer, or service provider?

Having a website means customers can always find you – anytime, anywhere. Even outside of business hours, your website can continue to find and secure new customers for you. It offers web surfers convenience, as they’re able to access the information they need from the comfort of their own home, in their own time, with no added pressure to buy.

A well-designed website can generate new business, and make life easier for existing customers, while placing your business in the best light. A high-quality website can enable your business to shine, whether it’s well-established, or brand-new, small, medium, or large.

A clear and concise website provides a quick and easy way of communicating information between buyers and sellers. You can list your opening hours, contact information, show images of your location or products, and use contact forms to facilitate enquiries from potential customers, or generate feedback from existing ones. You can even upload promotional videos to engage your customers and sell your business in an effective and cost-efficient way. All of this progress can happen while you’re off the clock, because a well-designed website will keep working when you’re not.

In the past when a business shut their doors at 5.30 pm, that was the day done, but with a website your business can be active 24/7/365. From a customer’s point of view, it’s better for them if they don’t have to travel to get what they want. They can buy your products, or research your services without having to wait until your physical store is open. This level of ease means new and existing customers can take action and get what they want, as soon as they feel the need.

In today’s modern world, people don’t expect to have to wait for answers, r solutions. Nowadays, there’s an expectation that companies will have a website. People tend to be distrusting of any business that doesn’t have a website and a branded email address. These are useful tools to share key information about your business, while also generating trust and enhancing the public perception of your business.

A digital marketing study done in 2018 showed 84% of consumers believe a business with a website is more credible than a business listed in an online directory, or on social media. By having a professional website, you’re boosting the credibility of your business, which is critical for attracting new clientele.

Best utilising your website to gain and retain a customer is the ultimate goal and the result of successfully meeting their wants and needs every step of the way. By understanding your ideal audience and how your product or service could provide a benefit to their lives, you can attract new customers via targeted advertising and a positive user-experience on your website.

There are 4.8 billion people online every day, accounting for more than half of the world’s population and these figures increase every year. For the most part, internet users are either looking for information, sharing on social media or using e-commerce websites. Gone are the days of turning to the Yellow Pages, nowadays it’s all about Google and Facebook. If you’re not online, where are you? To potential customers the answer could be, ‘Nowhere to be found.’

Feb 12 2025

Is it Time for a New Website?

By Web Design
Back to Insights

One of the most common questions we receive is, ‘When is it the right time for a new website?’ Look, there’s no one-size-fits-all answer, so the real question could be: Is your website showcasing your business in the best light?

You probably wouldn’t use the same tools, computer, vehicle, marketing, or business plan year after year, because things change, and things go out of date. Nowadays, everything’s changing so quickly, and that’s especially true in the digital era with technology. As a general rule, most websites stay up to date for 3 – 4 years at best.

If you’re not yet online and you have a business, (or want a business), then now is 100% the right time to get a website. If you already have a website, then it’s worth considering if it’s still fit for purpose. How do you know if it’s fit for purpose? Well, to start we’d recommend trying to answer the following 5 questions:

Do You Like Your Website?

It might seem like a silly question, but it’s a great place to start. Do you like your website? What does your team think? What about your friends and family? Is this a website you can be proud of? Ask yourself: What works well? What looks good? What doesn’t? Does your current website showcase you and your business in the best light?

Is Your Website a WordPress Website?

Wix? Squarespace? Yellow? Yes, they can often look the part, but these websites are entry-level. As if that’s not enough, with New Zealand’s own Yellow, you don’t even own your own website. With WordPress you own your website 100%, yes, no matter what happens, you have full rights to your own website, and so you should. We would expect (and suggest) no less.

1/3 of the entire internet uses WordPress, because it’s considered the world’s best. Why is it the world’s best? It’s fully customisable, high-speed, and SEO-savvy, making it Google’s preferred website platform. If you’re still using an entry-level platform, it may be time to consider moving to the world’s best?

Is Your Website Mobile Responsive?

More than 50% of web traffic comes from mobile devices and that will continue to grow, because nowadays everyone’s on their mobile phone. If your website’s not designed for mobile phones, where do you think 50% of your website visitors will go? To your competitor with a site that works on their phone!

Google knows phones are the way of the future, so nowadays they prioritise websites that are mobile optimised. If your website’s not compatible with mobile devices, Google will just say, ‘Get to the back of the line.’ If you don’t have a phone-friendly website, sorry to say, you’re well and truly behind the times.

Is Your Website Competitive?

You’re probably aware that your website is the online calling card for your business. Let’s be frank, if you were looking at your website, would you choose you, or would you go elsewhere? When you look at the websites of your top 3 competitors, how does your website fare? Sure, in the real world your business might be the best there is, but if your website doesn’t reflect that, how are people to know? Word of mouth, of course, but where will they go when they hear about you? Probably to Google, because that’s what we all do. If they like what they see, they’re far more likely to choose you. If you want to get the pick of the jobs, the cream of the crop, a leading website can make your business come out on top.

What’s Your Website’s Performance Like?

We’ve all been there… A website loads quickly, it’s easy to use and we find exactly what we need in seconds. Perfect. We’ve also been to outdated websites that are painfully slow to load… We can’t find what we want, and no matter how many times we click the mouse, or refresh the page, we’re getting nothing but delays, so what do we do? Abort mission!

With today’s attention spans, a high-speed user-friendly website is absolutely key. Our team can assess your page load speed, and look behind the scenes to find out how people perceive and receive your website. If you want to be fit to fly online, then a well-designed mobile and SEO optimised website is what it takes to reach new heights.

So, is your website fit to fly online? Is it showcasing you and your business in the best light? If not, perhaps it’s time to speak to us. We can design, develop and deliver a high-flying website in a matter of weeks, while you barely lift a finger. Our down-to-earth team makes the often overcomplicated world of digital marketing easy-peasy.

Feb 06 2025

The Benefits of Landing Page Optimisation

By Web Design
Back to Insights

A landing page is either a single standalone web page, or a specific web page (or pages) on a multiple page website that’s designed for a specific audience with just one main goal e.g get people to signup to an email list, download a document, share relevant personal details, book a call, or appointment, enrol in a course, or purchase a service, or item.

No doubt you’ve been to a landing page more than once. Perhaps you’re browsing on Google, Facebook, Instagram, or YouTube, and you click a link on the platform that takes you to a web page. More often that not, that web page will be requesting information from you, or proposing an offer. If the landing page was successful, you may have even taken the business up on its offer? If it wasn’t, you probably clicked away, never to return again.

As you can see, it’s super-important that a landing page is well designed to achieve the specific goal your business has in mind e.g guiding site visitors into your sales funnel. If the landing page is well-designed and optimised, then it should result in strong conversion rates e.g visitors responding well to your call to action (CTA) and doing what you want them to do. To wrap your head around how Sky Media’s landing pages work and how they might benefit your business, we’ve compiled a list of our top tips for landing page optimisation.

1. Landing Page Conversion Goal

We’ll identify the exact action you want your website visitors to take when they arrive on your website. We’ll make sure your conversion goal’s clear and build each landing page around that goal. Our top 3 conversion goals for powerful landing page results are…

  • Sign up: The visitor/s signs up to your website, or email list.
  • Booking: The visitor/s call you, or schedule an appointment with you.
  • Make a purchase: The visitor/s buys your product, or pays for your service.

The overall aim of a landing page is to get as many visitors to convert as possible. Landing pages tend to be short, sweet and to the point, so we’ll aim to communicate the offer with a simple call to action that’s between 5-6 words. With a clear CTA, people can easily digest the information and take action in a matter of seconds. With an unclear CTA, people just click away.

2. Multiple Landing Pages for Multiple Products & Services

Many businesses benefit from more than one landing page on their site e.g separate landing page for different products , or services they’re wanting to sell. Each page is specifically designed to speak to their identified target audience, or a specific person e.g a person aged 30+ professional female who is living in a target location, loves to cook, has disposable income, and could potentially be interested in buying your cookbook, or kitchenware.

According to Hubspot, ‘Companies tend to see a 55% increase in leads when increasing their number of landing pages from 10 to 15.’ The more landing pages you have, the more opportunities you have to sell specific products, or services to highly targeted audiences and by doing so, you cut through the noise of the internet to speak to the person you’ve identified as your ideal client.

Top 3 Times for a Landing Page:

  • When running paid Facebook Ads, Instagram Ads, or Google Ads, you can direct traffic from the ad to a landing page that compliments your ad campaign.
  • When running an event, you can send traffic directly to the event’s landing page with all the necessary information, and a booking system for tickets.
  • When launching new products or services, you can run a marketing campaign that drives all attention to a landing page that matches the campaign’s message.

Sky Media’s Landing Page Copy is Designed to Sell

Our landing page copy is designed to be minimal and relevant to your target audience, while urging them to take immediate action. We create this with the following:

  • Headline: An attention-grabbing headline.
  • Description of Offer: A simple, informative, straight to the point offer letting visitors know how the product, or service will benefit them.
  • Call To Action: A clear call to action e.g signup, call, book, or buy.
  • Footer: Easy access to key contact details for people who need more information.Is that it? Yes, that’s it. Simple, straight to the point, designed for quick action and quick results.

Additional Landing Page Elements

Social proof can boost the appeal of your landing page, because it builds trust quickly. This helps customers to feel more comfortable about taking your call-to-action. Trust building features include:

  • Client Testimonials
  • Proof of social media likes, shares, follows etc
  • Number of happy customers, or purchases to date
  • Logos and endorsements from well-known clients

Make Your Offer a No-Brainer

Keep it simple and to the point, as it’s all about a clear offer, a clear call to action, trust elements and contact details. Make your offer so simple and irresistible that it’s the obvious choice. Ideally, people should be able to make sense of your page and take action in a matter of clicks, or a matter of seconds.

Sky Media’s landing pages can help your business successfully convert visitors into subscribers, leads, or buyers. If you think your business could benefit from a landing page, get in touch with Sky Media’s tea today to discuss the benefits of a strategic marketing campaign, paired with a complimentary landing page.

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P. 0800 113 772

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