skymedia, Author at SkyMedia
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SEO and Blogging


Here’s everything you need to know about SEO, WordPress and blogging so you can choose the perfect Sky Media package for your online business goals!

One of the most common SEO questions asked by clients is “Why hasn’t it worked?”

We’ll be honest with you – there is no shortcut to SEO. Expecting to rank on the first page or top few results in a short amount of time is absurd. Anyone in the industry who tells you otherwise is a fool.

Seeing actual SEO benefits take time but once you see the results and the longevity of those results, the time is well worth it.

If you’re asking exactly how long it will take for your site to rank page 1, position #1 on Google from a Key Word search – we can’t give you an exact answer. But how long until you start seeing results? That is quantifiable.

What can Sky Media SEO services do for you?

Let’s say you’ve just published a blog post on cooking scallops, your blog post will then show up somewhere in the search results. Where exactly it shows up depends on how well your SEO provider is doing their job.

This is not an overnight process but if done correctly, your page will make its way to the top of the search results. This means it will be viewed by thousands of people searching for what you have to offer.

So you might be wondering… when are you going to start seeing results?

By working with Sky Media you can be assured that we follow the best and most ethical SEO practices. These practices are proven to boost our clients’ website rankings.

We can confidently say that you will start seeing results between 4-12 months. The Sky Media average is over 80% of the Key Words reaching page 1 within 6 months.

Do you need a website?

We build awesome, sleek WordPress websites tailored to your specific business needs.

So why WordPress?

WordPress is a free content management system (CMS) that allows you to create a beautiful website that truly represents your business. It is the most popular CMS in the world and over 85% of the world’s websites are built on it.

WordPress allows a huge amount of flexibility whilst following the most standard principles of a great website.

Let’s mention a few points:

• Your business is unique and your website should be too. Thanks to our amazing web developers at Sky Media, your WordPress site can capture your brand and broadcast it to the world.

• We can build a 3 page, 4 page, 5 page or 6 page WordPress site that showcases images, products, services and more.

• Your website is a vital part of your online presence. Make sure it represents you and your brand.

• We’ll work with you to create a beautiful website that projects your business to the masses.

Whether you’re in the market for your first website or considering a rebuild of your current site, consider getting one of our 4 Sky Media packages, which is affordable and effective.


We cannot emphasise the importance of great content that delights users and search engines enough. And let us tell you this content is not easily created. Every day thousands of websites post content – is it always useful, relevant content? No.

Creating content that appeals to the interests of both Google and users alike takes time and skill to create. If you’re not confident about your writing skills, we’d strongly advise hiring a skilled team to do the work for you. If you want to hear more about hiring one of our content creators, click here.

Skilled writers will be able to accomplish targeted blog posts in a timely and (in the long run) inexpensive manner. This will leave you more time to work on the business.

Sky Media offers a range of cost-effective, honest SEO subscriptions. Whatever your business goals are, we’ll have a solution for you.

Whether you need a new WordPress website, a targeted SEO plan or eye-catching blog posts – we can help you out.

Contact us now to have a chat about what will suit your business most.

Why do you need a Website for your Business?

By Services

Is it really important to have a website if you are a business owner, retailer or service provider? 

  • Having a website means customers can always find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need from the comfort of their own home, with no added pressure to buy. A website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages – whether your business is small, large, or in-between, well-established, or brand-new.
  • A website provides a quick and easy way of communicating information between buyers and sellers. You can list your opening hours, contact information, show images of your location or products and use contact forms to facilitate enquiries from potential customers, or feedback from existing ones. You can even upload promotional videos to engage your customers and sell your business in an effective and cost-efficient way.
  • In today’s modern world, there is an expectation for any reputable company to have some kind of online presence. Potential customers can be distrusting of any business that doesn’t have a telephone number or physical address, and the same can be said for not having a website and email address. These are useful tools to share crucial information about your business and answer all the questions customers may have. Also, having a good quality, easy-to-use website enhances the customers’ experience.
  • In the past when a business shuts their doors at 5.30 pm; that’s the day done, however with a website your business is active 24/7 as you don’t close the doors of your website. People will look at your website instead of going to your shop because it is more accessible. From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can buy your products, or research your services without having to wait until your physical store is open. This makes customers feel comfortable using your services, as they will assume they can expect the same positive experience in all areas of your business.
A digital marketing study done in 2018 showed 84% of consumers believe a business with a website is more credible than being listed in an online directory, or only using social media.
Understanding your audience and how your product or service could provide a benefit to their lives continues to strengthen the relationship. Using your website to earn and retain a customer is the ultimate goal and the result of successfully relating to and serving the customer.
There are 3.5 billion people online every day, accounting for nearly half of the world’s population. They are either looking for information, sharing on social media or using e-commerce websites. You can imagine what you could lose if you don’t have an online presence. Gone are the days when people used to pull out the bulky Yellow Pages to find your business.

First impressions of your Home Page 

The homepage of your website is one of the most visited and important pages. The goal of your website is to guide visitors along a path that leads to them making the actions you want them to make. For example, requesting a quote, making a purchase or signing up for an event. Making a good first impression is paramount because the stakes are high.

Meet the expectations of your visitors when they land on your homepage and they will stay; failure to do so and they will leave along with the potential for them to become a paying customer. The quality of your website design is what captivates the attention of your visitors. The content on your website is what gets visitors to take action.

5 common mistakes when building a new Website

  • Unclear or Non-Existent Calls-to-Action: It is critical that a website communicates to the reader what to do next after “landing” on a web page. Prominent calls-to-action buttons will encourage visitors to take action whether it’s clicking through to another page or post, or requesting a consultation/estimate. Whatever the next step is, these calls-to-action should appear on each page in prominent locations.
  • Using a Non-Responsive Website Design: Did you know that more than 50% of website traffic comes from mobile searches? A non-responsive website is hard to see on a small screen so many readers will hit the back button to look for another resource. A mobile responsive design ensures your website is easy to use on mobile devices and won’t be punished by Google in mobile search results.
  • Outdated Information: When was the last time you updated the information on your website? Think about your website as a digital storefront. Make sure the information is fresh and relevant to your target audience. Content should always be current.
  • Complicated Navigation: If website visitors get stuck because they can’t figure out where to go next, they will leave the site. Poor navigation could drive people to move to your competitors’ websites. User experience is critical to make it easy for customers to navigate your website.
  • Difficulty Finding Contact Information: How hard is it to locate your contact information? These details should be easily accessible in the header of every page. Also, include a clear, visible link to the “Contact” page to make it simple for customers to reach your team.

Simple and easy

Simplicity helped WordPress overcome competitors like Drupal or Joomla to become the favourite choice of web developers everywhere. Adding new pages, images or utilising the built-in blog feature is a breeze and can be done quickly.

Search Engine Optimization (SEO)

The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. Also, each page, post and image can have its own meta tag Key Words, description and title to be optimized for specific Key Words, allowing for very precise SEO.

Easy content management

Managing content has never been easier – you can simplify things even more by assigning editors, authors, administrators and limiting their freedom. If you can edit a Word document, you can edit the content on your WordPress website.


This CMS is your best choice if you want your website to adjust to the device it is accessed from and provide your visitors with an unforgettable experience, whether from smartphone, tablet or desktop computer.


400 million people view 24 billion pages hosted by WordPress every month

The WordPress plugin directory includes hundreds of plugins – small pieces of code designed to perform specific tasks – that allow users to add features such as shopping carts, galleries, contact forms and more to any compatible WordPress site.

WordPress has been around since 2003 and is used by 38% of all websites worldwide

  • The Design of Your Website is 100% Customizable. WordPress acts as the engine for your website. The look and feel of the site can be 100% customized so your brand can shine through on your site and provide a unique experience to your visitors.
  • Regular updates mean that the CMS stays relevant, problems are resolved, while new useful and exciting features are added regularly. Similar to your phone, WordPress stays up to date with the latest technology, trends and user needs.

How does Google Adwords work?

By Services
Lets starts with

What are Google AdWords?

  • Google AdWords is a pay per click (PPC) advertising platform which is an extremely effective way of driving relevant, qualified traffic to your website when people are searching for the types of products or services your business offers.
  • If you are running a promotion or you just need a quick injection of sales, then a Google AdWords campaign is the fastest way to get your website listed on the first page of Google for the Key Words of your choice.
  • PPC/Google AdWords is a bidding system where we bid to have your ads shown to the relevant audience.
  • Each time your ad is clicked on, Google charges a fee per click. Clicks range from $1 – $10 per click, depending on your industry and location.

How do Google AdWords work?

  • We create a list of Key Words that are relevant to the products and services you want to promote and sell.
  • We then confirm the Google click budget and the locations you want to target.
  • When the Key Words are typed into Google, your website appears up in the paid ad section on page 1.
  • Once your Google budget is used up for the day, your ad is taken down and will reappear the next morning.
  • As we optimise your campaign, the cost per click becomes cheaper which means you receive more website traffic for the same cost.
  • Key Word examples for a builder in Nelson: ‘New Homes Nelson’, ‘New Builds Nelson’, ‘Builder Nelson’, ‘Commercial Builder Nelson’.

We highly recommend having a SEO strategy in place while your Google AdWords are running

The Gym Analogy on the difference between Google AdWords and SEO

Google AdWords is like steroids – quick, fast and powerful with short term benefits but if you train hard and eat well, you will produce long term results – the same goes with SEO. To be organically listed on page 1 of Google, it takes time and patience with consistent work being done behind the scenes.

Google Display Banner Ads

Google Display Banner Ads are paid advertisements that appear on website pages in the form of graphics. Google Display Banner Ads are different from a Google AdWords listing, which only appears on the search engines’ results page. Google AdWords appear only when a person is searching and Google Display Ads appear when a person is viewing a website.

Your Banner Ad will appear on thousands of different websites and apps that are part of the Google Display Network every month. We can create specific parameters for your Display Ads: which sites they appear on, which geographic area they appear in and which demographic or niche market they appear to. For example, a car dealership can target people of driving age who live in their postcode and are visiting auto-related websites. The benefit of targeting your Display Ads is that you can maximize your spend.

Paid Ads
Organic results through SEO

Search Engine Optimisation

By Services

The Sky Media SEO team have over 25 years of combined experience working in this fast-growing industry.

Since December 2017, Sky Media have listed over 550 Key Words onto Google’s first page, with 85% of the Key Words reaching page 1 within the first 6 months.

What Is SEO?

Search Engine Optimization  is the process of ensuring a website can be found in search engines when users search for specific words and phrases.

The simplest explanation is that it’s the best way to improve your online visibility and reach consumers as they’re searching for information. The main goal of SEO is to get your website listed in the ‘free’, ‘natural’, ‘organic’ section on page 1 of Google for Key Words relative to your products and services.

SEO ensures that your product or service is easily found by a search engine so when a customer is looking for what you’ve got to offer, then your website appears in front of them on page 1. Being listed on page 1 means your website traffic will increase and this leads to more sales enquiries.

Why SEO?

Just think about how you normally find the information you need during your everyday life.

What would you do if you needed to replace your TV and weren’t sure which model to buy?

– Where would you look if you were on holiday and needed to find a restaurant for dinner?

– How would you go about researching your options for learning a new language?

If you’re like most people, you’d reach for your smartphone or sit down at your computer and type a simple phrase into Google.

SEO Helps You Gain Market Share. When your website is listed on page 1, you have the best possible chance of being found by internet users and these users are now considered as your leads. Once they’ve found their required information from your website, these leads may turn into your customers.

6 Benefits of SEO

  • SEO builds Brand Credibility
  • SEO is a Primary Source of Leads
  • SEO provides a Higher Conversion Rate
  • SEO promotes Better Cost Management
  • SEO helps Establish Brand Awareness
  • SEO improves Mobile Device User Experience

Why choosing the right SEO practice can help benefit your besiness

Inbound Practices


Self-sourced leads from sale


outbound Practices


Unlike traditional methods of outbound marketing, like cold calling, spam emails and interruptive ads (which involve reaching out to consumers whether they want to hear from you or not), inbound marketing, on the other hand, is much more customer-centric making it easy for your audience to find you when they want information. Then, when users are ready to learn about your products or services, they can find you on their own. This is not only more convenient for consumers but also results in more qualified leads for your business.

HubSpot’s 2018 State of Inbound report showed 59% of marketers said that inbound practices provided the highest quality leads for their sales teams.

A report published by the Search Engine Journal showed that an average of 14.6% close rate is achieved from SEO leads, compared to 1.7% close leads from outbound leads. Reaching out to customers (outbound or cold leads) often results in lower conversion rates. When you focus on attracting users who are actively looking for information related to your industry, products and services, you’ll be much more effective in reaching your target audience. This allows you to reach them while they’re already considering making a purchase or contracting a service — increasing the chances that your marketing messages will translate into sales and leads.

Google Fun Facts

  • Google is the most popular Search Engine with 90% of the market share worldwide
  • Over 93% of Google users will not go past the first page so if you are not listed on page 1 your practically invisible
  • 70% of Google users will click on the top 10 organic/natural website listings and 30% will click on the Google AdWords listings which are the Paid Ads.
  • Google receives over 63,000 searches per second Globally which is around 3.8 million searches every minute.
  • An average person conducts 3-4 Google searches every day
  • 55% of Google users will use their Mobile Phone or Tablet opposed to a Desk Top or Laptop, this number is increasing by the year
  • In 2018 Google had a market value of over 739 billion dollars

When is it time for a new website?

By Web Design

One of the most common questions we find our customers asking is “When is it time for a new website?”. Look there is no definite answer to this one, but your website is a visual representation of your business. It gives your business credibility and should showcase your work.

We wouldn’t encourage using the same marketing plan year after year, and the same goes for your website. We’d advise at the start of a new year or season, to reflect on your current site and look at how well it’s currently serving your business, or if you are not yet online it is 100% the right time to get a website up & running.

How do you know if it’s time to upgrade? Well, to start we’d recommend trying to answer these questions;

Is your current website mobile responsive? 
If it isn’t – get in touch with Sky Media now. Your website must be mobile responsive for a number of reasons namely, to be user-friendly for potential clients & because Google now ranks websites using a mobile-first index.

Most likely more people will be visiting your website on a mobile device. This is why your website must be as functional and fast here as it is on desktop. Simply make sure users have an easy online experience.

What is my website goal and am I still achieving it? 
Over time your business has probably evolved from what it once was. Undoubtedly your business goals and objectives will have changed too. Take a moment to consider whether your current website is designed with your current business goals in mind. If either the content, style or layout no longer represents your business it is probably a good indication that it is time for a rebuild.

Just say you’re continuously getting calls from customers asking what services you offer or for more information on products your selling. This could be an indication that your website is not providing enough adequate information or doing what it needs to do.

Is it easy for my visitors to contact me?
Having a click to call/email button is pretty key on a website. This saves users having to copy and paste your contact details into their phone or email app. You want there to be a little work as possible for clients to get a hold of you. They should also be able to easily locate you using Google Maps. If you don’t have any of these on your current site, it’s probably time for an upgrade.

What are my competitors doing?
Remember your website is the online representation of your business. Just say you’re a construction company in the real world; if there were two lots of builders from competing construction companies working side by side on sites and one lot were wearing uniforms and hardhats whilst the other group wasn’t – the hardhat & uniform firm is likely to be deemed more professional than the other. Same goes for your site. If your competitor’s website beats your site hands down, it’s likely you’re losing out on clients and customers to them.

Does the organisational structure of my website make sense? Is it easy for my customers to navigate?

Typically your website visitors have a goal in mind when visiting your website. Once visitors have reached the home page they’ll either want to contact you or find out more information. If they want to find out more information it should be easily available for them & organised in a way that makes sense. It also (typically) shouldn’t run more than 4 pages deep.

Does my website have strong testimonials?
We can’t encourage the use of testimonials enough… They should be sprinkled throughout your website. They should be on your Google My Business page & Business FB page. Strong testimonials which have been appropriately incorporated ton your website, will help develop a sense of trust, professionalism between visitors and your business.

Do I like my website?

Having a website that inspires you and helps you feel proud of the work you do is extremely important. Take a look yourself, ask colleagues, friends and family to look over it. Take notes about what you like and dislike throughout your website. What works well? What looks good, what doesn’t? There is always room for improvement even if you don’t need the whole site rebuilt.

What is my website performance like?

If you’re unsure how to measure website performance please feel free to get in touch. We look at page load speed, bounce rate and more.

If you’ve been thinking about it for a while, it might be time to bite the bullet and get a new website up & running. If you want to see some websites we’ve built check out the portfolio section on our website. Give us a call and we can help you answer any of the above questions and start to develop and plan a new, sleek site this winter.

SEO Tips for Landing Page Optimization


SEO Tips and Techniques for Landing Page Optimization


What is a landing page?

A landing page is a page for a specific audience which has one main conversion goal. It is super important that your landing page is well designed. This will help guide visitors into your sales funnel and result in serious conversion rate optimization.
To get you started creating awesome landing pages that work, we’ve compiled a list of our top tips.

Know your landing page conversion goals

Make sure you know the exact action you want your website visitors to take when they arrive on your website. By making sure you know your conversion goal you can focus on building your landing page around it.
Our go-to conversion goals for awesome landing page results are…
  1. Sign up: Getting the visitor to sign up on your website, and have them on your email list.
  2. Make a purchase: Buying your product or paying for your service.
  3. Call or schedule an appointment with you.
Remember when building your landing page your overall aim is to get as many visitors to make conversions as possible. It is highly recommended to keep your call to action between 5-6 words.

According to Hubspot “While most companies don’t see an increase in leads when increasing their total number of landing pages from 1-5 to 6-10, companies do see a 55% increase in leads when increasing their number of landing pages from 10 to 15.”
This means you probably don’t have enough landing pages…

Why are we suggesting you have 20+ landing pages!?

To start with, more landing pages mean more conversion opportunities. By having landing pages which are targeted at different user personas. And a wider range of offers specific to them, they’re more likely to convert.
SEO benefits: Having a greater number of landing pages, means Google will be indexing more of them in the search. This will positively impact your website prior to users landing on your website. Which is great and can lead to more lead generation.

Times when you should be using a landing page…


  • Paid traffic and events
  • When you are sending paid traffic to your site. We don’t advise sending paid traffic to a generic webpage on your site. The landing page should match the ad you used to get the traffic. The landing page should be conversion focused and specific to the ad.
  • For an event. Create a landing page with all the necessary information about the event. But only have one possible action on this page; booking a ticket to said event.
  • Launching products or services
  • Have a landing page specific to the new product or service that will be available. Page action should be; sign up to be an early bird or pre-sales for (new product or service!)
  • Alternate user engagement levels
  • Some of your site visitors may have had an hour-long phone call with you. Or may have been recommended to visit your site by a friend (who already got great value out of your products). Whilst others may have just happened upon your page and seen your offer. These people will have different needs in terms of information before converting. Build dedicated landing pages to send people coming from different engagement levels. Some will need higher quantities of information. Others can be sent immediately to the call to action.

Types of landing pages

Each landing page should only have one conversion goal. Whether that is an email sign-up page, purchasing a product or service page or a coming soon page. We have inserted examples of each type of landing page below.

Write awesome copy

All three landing page options are much more effective with copy that has been written in a thoughtful manner. Make sure it is succinct and relevant to your visitors.
  • Headline: Write an attention-grabbing headline. That your audience will see as soon as they reach your landing page.
  • Description: Keep your body text simple, informative, and straight to the point. Keep your audience informed if you want people to sign up be clear about what they can expect you to be sending them.
  • Call To Action: Make it obvious – whether it’s a sign-up form or phone number.
  • Footer: Utilise this space for your contact information. Customers should be able to find your contact information easily.

Other elements you should incorporate into your landing page

Add social proof element to your landing page. This will help customers feel comfortable opting into your call-to-action. Trust elements we recommend including are;
  • Client Testimonials
  • Proof of social shares
  • Number of happy customers
  • Logos of well-known client

Don’t make your audience do the work:

Like the rest of your landing page, the form for your customer to fill in should be succinct and to the point. Don’t make them fill in any unnecessary information or they’re likely to click away. Any additional information you need can be collected further down the line.
These landing page tips will help you successfully convert visitors into subscribers, buyers, or leads. We recommend implementing as many of these tips as you can in a single landing page. This will result in a better conversion rate.

For more in-depth discussions on landing page best practices, we suggest Hubspots eBook.
To follow along with a tutorial and build your first landing page today. Try MailChimps easy-to-use tutorial.

SEO Tips for Mobile Websites


Top 6 SEO Tips & Tricks for Mobile Websites

Once upon a time, Google put desktop first. Google’s index was determined by the desktop usage of websites.

This is no longer the case. Today Google’s index follows a mobile-first approach.

What does this mean?

Even if a user is searching on a desktop site the index will rank results based solely on the mobile version of the webpage.

Why should you care?

Google reigns supreme with mobile search, with around 95% of people opting for Google as their mobile search engine. If you aren’t mobile SEO friendly, your site is being overlooked by the algorithm. Unless Google considers your website to be perfectly optimised for mobile, we’d suggest  implementing some changes:

#1 Get responsive

Go Responsive. Your website will be most Mobile friendly if it is responsive. A responsive website will adjust your websites design/layout depending on the device it’s being called from. Web pages can use the same URL for all devices, and responsive sites are user-friendly. These are all factors that affect your Mobile SEO.

#2 Less than a second…

Load time, do you know yours? You may not know, but Google does. There are some awesome tools online to check how fast your mobile website loads – we recommend this one. Google expect mobile websites to load in 1 second. It might sound ambitious, but think about how quickly you click away when a site doesn’t load…

#3 UX first

User experience. As always, users come first. If your content is hard to read, or your mobile site tough to navigate, users won’t stay long. Here are good options for mobile readability:

  • Choose a big, clear font. Size matters.
  • Don’t overwhelm users with words. Keep paragraphs short and sweet.
  • Use contrasting colours, for your background and text. Keep it simple.

Tip 4: Facebook, Instagram & Twitter

Use buttons. Make sure to have buttons linking to your social media profiles at the bottom of the mobile webpage. We offer social media campaigns – click here to find out more.

Tip 5: Sizing content to viewpoints.

These Google recommendations walk you through how to set up the meta viewport tag. It will be set up so whatever browser or devices users use to access your site, the viewport will mean they’ll never be trying to scroll sideways, only up and down.

Your HTML structure will be improved by the meta viewport. This means whether a user views your site from a mobile, tablet or desktop, the site’s features are scaled to fit the size of the screen. This is a major for UX and contributes to dwell time which is measured in Rank factor.

Tip 6: Local search via mobile SEO

Local SEO for mobile search will increase visibility and conversions

Often people searching from their smartphone are looking to complete an action. Whether that be making a call to the local fish & chip shop to order or finding the address of your business. This is when it’s crucial to display well in local results so customers are drawn to your business.

How to get the local mobile SEO opportunities :

  • Register with Google My Business.
  • Target keywords specific to your location remember it’s important to target the appropriate keywords for your location; consider checking their search volumes on Google (KP) for your specific area, in addition to having the “mobile” filter applied.
  • Include the current Name, Address and Phone number for your business. Remember to keep this updated and consistent. Specifying the type of business you run is also beneficial. You want to show up in results when people search for “your business” + “your location”. Eg; “life pharmacy” + “Auckland”.
  • Having a call to action = either “click-to-call”, “maps” or “abilities to make reservations are especially important for increasing the conversion rate in local SEO.

What your Mobile site shouldn’t look like:

Have you encountered those dreadful, mini desktop sites when you search on your mobile device…?

To be honest, these days it’s hard to come across such sites. You do not want to be one of them. Search engines and potential customers won’t be impressed. 

For a more in-depth guide on all things responsive, we recommend the Google developer guide.

By integrating the above list into an SEO strategy you’ll be making sure that your mobile website gets the visibility and traffic it deserves.

SEO and Website Navigation Best Practices


Let’s talk SEO Best Practices!

Who comes first – the User or the Search Engine…? 

Let’s be clear, the user always comes first. Business websites should produce content and navigation for their users. If users click away quickly from your website due to complicated navigation search engines will penalise your site. These days Google places emphasis on websites providing searchers with a positive user experience.

On page SEO can seem complicated, we’ve put together a list of all the best practices you should implement now:

  • URL
    • Studies have proven that short URLs tend to rank better than long ones.
    • URLs should make sense to readers – they should know what to expect on said page of your website by reading the URL.
    • Include your target Key Words.
  • LSI Key Words
    • These are words or phrases which Google, safari and other search engines use to understand what your content is about.
    • They should be relevant terms for the overall topic on that page.
  • Long content
    • Blog articles should be around 2000 words.
    • The longer the content the more naturally you’ll be referencing your page topic using LSI Key Words.
    • This means Google will have a clearer understanding of your content – and are likely to push your rank.
  • Title tags
    • Make sure your title tags are optimised for target Key Words and CTR.
  • Links
    • Internal Links
      • Refer to your own past content with internal links from your newer content.
      • This will help promote older content that you still want to rank.
    • External Links
      • Try and pop between 1-3 external links into every blog post or article.
      • Make sure these link to authoritative sites.
      • Google does use external links as a ranking factor so it should be a priority on every page.

All of the above on page techniques are considered common best practice in the SEO world. They should all be implemented in one way or another for your website to rank well according to Google.

Why website navigation is essential to your SEO success!

There are numerous reasons why it’s crucial you have a great strategy for your websites navigation structure. In this article, we are going to tell you our top tips for great internal link structure.

Website Navigation – your websites internal link structure.

Website navigation AKA the links within your website that connect your pages. The reason you have these is so users can easily navigate/find there way around your site.

Google and other search engines use your website navigation to find and index your web pages. The relationship between your web pages, as well as the overall content and context of your site.

Navigational best practices you should implement now:

  • URL structure
    • A good URL should make it clear to users and search engines to understand the content that will be on the webpage.
    • Key Words remain important and your target queries should be within URLs.
    • Matt Cutts head of Google’s Webspam team recently stated that the first 3-5 words in a URL are given more weight.
    • Submit an XML sitemap containing all the URLs (that you want to rank) via SEO to Search Engines.
    • Matching your URL to your title is a good idea if it makes sense.
    • Studies show that shorter URLs containing Key Words rank better with Google.
  • URL hierarchy
    • Your URLs should be structured in a logical order.
    • Organise categories consisting of top-level pages and sub-level pages.
    • If you discuss multiple topics on your website, you should make sure to nest pages under relevant folders.
  • Navigation bar (menu)
    • Your website nav menu is the most crucial area of your site’s navigation in terms of layout.
    • Keep your navigation bar at the top of the site.
    • No more than 6 menu items in the nav bar. If you have more than 6 it won’t be aesthetically pleasing or optimally categorised.

If you follow these best practices, you’ll be making invaluable changes to your websites SEO strategies.

Your website will be user-friendly and search engine optimised.

Benefits of Long Tail Key Words for SEO


This post is all about finding great SEO opportunities. That’s why today we’re writing about the benefits of long-tail Key Words for SEO.

If you’re after heaps of high-converting traffic for your website? Or you’re looking for ways to increase revenue for your business? Look no further than long-tail SEO.

A quick overview

Typically, it’s easier to rank for and get traffic from long‐tail Key Words. There is, of course, a demand curve in the SEO world. To make this Kiwi friendly we’ll be using “Rugby” as our example topic today.

Popular Key Words like “rugby finals” will have high search volumes. But Wikipedia, Sports News sites and more will dominate the rankings. The phrase “rugby boots New Zealand” might have a smaller volume of searchers, but it’s still pretty high. Yet, “Crusaders rugby union box ticket prices” is very specific and there may only have a few dozen searches per month.

There are also ultra long-tail Key Words like “second-hand Crusaders custom signed rugby jersey”. This phrase may only get a few hits per year, but could still be very beneficial.

The two philosophies:

Firstly, it’s crucial to know that long tail SEO Key Words are divided into two groups. You’ll use one or the other depending on your business and SEO goals.

Depending on your website you’ll either subscribe to the niche and specific long tail SEO philosophy or the large-scale “blast” long tail philosophy.

Type 1: Niche and Specific Long Tail SEO

For many businesses these long tail Key Words – “second hand Crusaders custom signed rugby jersey” can actually be quite valuable. These Key Words are worth going after even though they may have a small volume of keyword searches.


Conversion likely terms. We know we are going to convert these searches into buyers.

Very low competition, because not a lot of people know about these Key Words, there aren’t a lot of sites targeting them already.

You can rank with no external links, internal links only.

What types of terms should these be…?

  • Firstly, they will need to be extremely specific. Like our example “second hand Crusaders custom signed rugby jersey”.
  • Conversion-likely, meaning that if we get these searches they are most likely going to convert into buyers/subscribers etc.
  • Very low-competition Key Words, obviously that’s the point. You’re unlikely to reap the benefits from long tail SEO if a lot of other websites are targeting your terms too.
  • Ideally, these Key Words or phrases should be long-tail. Meaning Google and other search engines aren’t able to pick them up using Adwords or other tools. That is how low you want the volume of searches for your chosen terms to be.

You don’t need to be targeting all the long-tail Key Words you can think of. We’d suggest between the tens and hundreds depending on the size of your site.

Other tips & tricks

You will gain the most by making sure you’ve built specifically optimised web pages for each of those long-tail keyword terms. Remember, your goal is always to convert. Optimised pages will make sure those searches turn into buyers/subscribers. Or whatever business goal you’re trying to achieve.

Another few tips for finding long-tail Key Words in your niche:

  1. Think about how your customers might be searching for the products or services you offer. Ask yourself “What language would they use?”, “How would they phrase things?”
  2. Get online and check out some industry forums or social media sites. What questions are your potential customers asking?
  3. Google Autocomplete. Not only useful for the sometimes funny Wired Google Autocomplete interviews… but also a very effective tool for finding long-tail Key Words.

Building the optimised web pages for your niche & specific long tail SEO Key Words.

Firstly, we hope you follow all standard on-page SEO best practices on any pages you build for your website.

Let’s talk about linking. So, in this case, you will need to be using smart internal linking everywhere applicable. However, external linking is actually pretty unnecessary. Your long tail Key Words should still rank with no or few external links. Internal links are king for long tail SEO.

No matter what quality content is essential. We can’t stress this enough. This page still needs to convey visitors and it needs to be indexed by Google. Opting for either automated or low-quality content will ensure that your investment in long tail Key Words and getting visitors to your page is wasted.

Remember, these Key Words are niche and hyper-specific! There won’t be heaps of people searching for them, so when people do your page needs to serve searcher intent.

Type 2: If you have a blog or website that churns out a lot of content we’d suggest another approach…

This alternative approach consists of more of a “blast” approach, covering a broad range of keyword targets but less targeted with our content.

  • This approach is very site-specific if your business doesn’t produce a lot of content, this probably isn’t the right method for you.
  • Less conversion-focused overall. Often with long tails terms, we don’t know the intent of all searchers.
  • You need to be targeting a lot of the long-tail Key Words you can think of. The more the better.
  • Content over specificity. In this case, it’s much more important to focus on the quality of the content, over the specificity of the keyword targeting.

Site Authority

With the “blast” approach, you’ll find it covers a wider range of less targeted words but is worth the work. Your site will have higher authority by the amount of content that is available to users.

Search intent is the main thing we need to consider while we approach optimise long tail Key Words.

Our final thoughts 

Long‐tail Key Words are highly beneficial to your business and should be taken advantage of.

Although targeting long tail Key Words, creating good content and web pages can be timely. It often will pay off. We can’t guarantee that you will always rank for each long-tail keyword you target nor that your site authority will definitely improve.

But you can definitely get tons of relevant traffic with high chances of conversions if you target the right kinds of long‐tail Key Words.

Think about having a webpage that only gets a couple of hits a day, but the website could have 10’s or 100’s of these highly targeted pages. Those 2 hits, on multiple pages over 365 days per year mean you’ll end up with tons of relevant traffic.

Most of your competitors probably can’t be bothered chasing down long tail Key Words, you can benefit greatly from their missed opportunities.

If you keep writing relevant content based on your chosen long tail Key Words, your webpage could rank on Google’s first page overnight. Your domain authority is also likely to improve by having great content and long-tail SEO. Long‐tail Key Words are a great SEO opportunity for all businesses and should be taken advantage of.